Publicis Groupe has appointed Adrian Farouk to the new role of Epsilon ANZ chief executive. Farouk will now have a dual role, retaining his responsibilities as CEO of Digitas ANZ.

Effective immediately, Farouk will lead Epsilon’s local operations, with offices based in Sydney and Melbourne.

Epsilon is the leader in outcomes-based marketing, helping marketers personalise consumer journeys with performance transparency. Through its Epsilon PeopleCloud platform, marketers can predict, activate and prove measurable business outcomes with award-winning data and technology that is underpinned by powerful AI.

With more than 50 years of experience working with the world’s top brands, Epsilon turbocharges Publicis Groupe’s existing creative, media, data and technology capabilities.

“We are very fortunate to be able to look within Publicis Groupe and tap into Adrian’s diverse experience,” said Michael Rebelo, ANZ CEO.

“As a digital marketing leader, Adrian spearheaded the launch of Digitas in the Australian market eight years ago, growing it from the ground up to become one of the country’s most reputable marketing and technology agencies. I’m confident that Adrian will be able to bring that same deep understanding of data and technology to Epsilon.”

Farouk first joined Digitas in London in 1999, and launched Digitas Australia in 2012. He brings more than 20 years of experience in areas including user experience, strategy, ecommerce, consumer research, analytics & measurement and client service.

Digitas’ accolades have included being named Campaign Asia ANZ Agency of the Year (Digital) 2018 – Gold; Campaign Asia ANZ Agency of the Year (Specialist) 2018 – Silver; and Campaign Asia ANZ Agency of the Year (Specialist) 2019 – Silver.

On his appointment Farouk said, “I’m excited to bring Epsilon’s capabilities to our clients in Australia, enabling them to take back control of their customer relationships and deliver with greater precision and impact.”

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