Swift Media has appointed Pippa Leary as its CEO effective from August, she was previously the commercial director of Nine’s digital sales team.

Current director Darren Smorgon has also been appointed non-executive chairman.

Leary spent more than 20 years with Nine Entertainment Company and Fairfax Media, before moving to the ASX listed media company.

Commenting on her new appointment Leary said, “The team has built a profitable business servicing client with communication and entertainment solutions in the key verticals of mining, aged care, hospitality and health. The recent acquisition of Medical Media has allowed Swift to further diversify its revenue streams and move into adjacent markets.”

“The key driver of Swift’s current success is its passionate team with a positive culture of continuous innovation. I am confident that adding Darren Smorgon as Chairman and myself as CEO sets the business up to take Swift’s products, revenue and profitability to the next level.”

Leary is also the former CEO of APEX Advertising, a joint venture between Nine and Fairfax Media. 

Prior to APEX, Leary held the role of managing director of the Media division at Fairfax Digital where she was responsible for the launch of WA Today, Brisbane Times, The Vine and Business Day. 

During her tenure at Fairfax she was also involved in the acquisitions and integrations of RSVP, Stayz, Essential Baby and Weatherzone.

 Swift Chairman Darren Smorgon, said “I am excited to become Chair of Swift and thank the board for its support to increase my involvement in this exciting business. 

“The great foundations built by our outgoing CEO Xavier Kris and the management team give Pippa as incoming CEO a fantastic platform from which to build a new type of media business, focussing in particular on providing quality, targeted content to closed loop environments, and to serve local and national advertising in particular to the health sector.”

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