It doesn’t matter how fantastic or disruptive your product is, you can’t succeed in digital without strong leadership and culture.
To help quantify the impact of talent and culture in today’s business environment, digital measurement company DT Scoring has launched a new benchmarking system designed to measure an organisation’s progress in digital transformation.
Digital Transformation Score (DTS) provides a quarterly score out of 100, as well scores in four key areas: people, culture and structure, digital strategy, technology platforms and systems and, measurement and information systems.
With digital transforamtion now clearly a C-suite concern, DTS defines the process as “… organisational change through the use digital technologies and business models to improve performance.”
DTS provides a board-level executive summary with a visual benchmarking of findings along with detailed insights for functional experts across the 35+ sub-dimensions that are measured.
Marcelo Silva, founder of DTS, said the system is designed to provide a low-touch way to gauge how a business is faring in its transformation, without having to conduct a disruptive and time-consuming audit.
“Historically, obtaining digital transformation measurement across all key business dimensions has been a disjointed and invariably a frustrating experience,” says Marcelo Silva, founder at DTS.
“While there are specific streamlined or narrow reports, such as NPS, nothing has been presented in a considered and consolidated manner across the entire operational spectrum. DTS aims to fill this gap by providing businesses with accurate and holistic reports to benchmark their performance with respect to their digital transformation efforts.”
The measurement platform was developed in consultation with 38 digital experts, including Paul Shetler, former Digital Transformation Officer for the Federal Government, Jason Pellegrino, Managing Director at Google ANZ, and Maile Carnegie, Group Executive of Digital Banking at ANZ as well as experts from organisations such as Avado, ComScore, AnalogFolk, Carat Australia, Sparkline and Design Farm Collective.
According to the panel ‘people, culture and structure’ contribute the most to digital transformation, ahead of ‘digital strategy’.
Those businesses that were more transformed digitally placed greater emphasis on ‘people, culture, and structure’, while those that were less transformed placed more importance on ‘digital strategy’ and ‘technology, platforms and systems’.
Within ‘people and culture’ DTS researchers measure the depth of digital experience within a company’s board and senior management layer.
“The biggest area that we focus on is what experience does a board have in terms of transformational change? Have they got a track record of working with digital companies? Or investing in digital companies?” Silva said.
DTS researchers collate the 35 to 40 data points — most of which are already in the public domain — and is able to weight the areas differently depending organisation’s digital maturity.
So, how do you get top marks?
“You need good leadership and good communicators, you need to lead with a customer-first strategy, you need solid data systems to enable you to build those relationships, and you need to then measure it as an ultimate output,” Silva said.