Australian franchised parcel delivery service CouriersPlease (CP) has launched a new self-serve, low cost returns portal which will enable etailers to better manage reverse logistics.  

Boomerang allows customers to return their unsuitable online purchases to a conveniently located drop-off point, which will then be collected by a CP driver and returned to the retailer’s warehouse for processing.

To arrange a return customers will be directed to the Boomerang portal on a retailer’s website. Then, they simply request a CP driver to collect their parcel from their chosen address or one of CP’s drop-off points, which includes more than 1700 locations in its network of convenience stores and petrol stations.

Customers can also print out a consignment label for their returns parcel. Once the item is collected, it can be delivered directly to the retailer’s warehouse for processing or consolidated at a CP facility for a more cost-effective solution.

Jessica Ip, Head of Commercial & Transformation at CP, said, “CouriersPlease is thrilled to launch the new Boomerang returns portal which will streamline the returns process and make it easier for both consumers and etailers. Online shoppers want to be able to purchase with confidence and return an order easily if it isn’t suitable – they don’t want to feel disincentivised to return an item.”

She said having a seamless returns experience is important for retailers because it influences purchasing decisions, promotes repurchasing, as well as increasing customer loyalty to a brand. It can be a point of competition for online retailers and can often be the only differentiator for customers when deciding where to purchase.

“Boomerang offers a simple and transparent solution that takes shoppers just minutes to organise a return. It also offers retailers an end-to-end solution, ensuring they won’t need to spend time managing and following up a return. The speed of the return to the warehouse and faster turnaround time for returns also means items will be put back on the shelf or online quicker.”

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