Pandora appoints Alison Pavy to head Programmatic Sales
Alison Pavy is the new programmatic sales director at music streaming service Pandora. She joined the company two years ago having previously worked at MI9 and Microsoft in Australia and the UK.
In her new role, Pavy will be responsible for the growth of Pandora’s programmatic offering as the music streaming company extends its presence and product portfolio.
According to Pandora Commercial Director ANZ Chris Freel, “Ali is obsessed with driving results for our advertising partners and has the rare ability to combine the technical elements of marketing with the creative and emotional side. As programmatic evolves in this market her skills will be invaluable in helping to drive our progression.”
Pavy said the promotion was afantastic opportunity to combine her passion for Pandora with her previous programmatic experience. “Over the past two years I’ve seen first hand just how powerful and effective the platform is for advertisers.”
“Pandora’s programmatic evolution has only just begun and I’m hugely excited to build on the incredible momentum we already have in market.”