New research reveals a staggering 87 per cent of shoppers are more likely to purchase products that are ethically and sustainably produced, suggesting a substantial shift towards conscious consumerism.

The findings come from an independent, nationally representative panel of 1002 Australians, commissioned by parcel delivery service CouriersPlease (CP).

The report gels with a study by Accenture earlier this year  of more than 3,000 consumers in 15 countries (including Australia) which found that the current pandemic induced crisis is also causing consumers to more seriously consider the health and environmental impacts of their shopping choices

Now this CouriersPlease study is further grist to the mill. “Our research reveals that Australians are becoming more conscious shoppers and are starting to make more considered choices by seeking, and purchasing, products that are sustainably and ethically produced. This is an important incentive for retailers to embark on sustainable initiatives within their own operations and supply chain,” said Paul Roper, Chief Commercial Officer at CP.

“This market often looks beyond the label and wants to know more about the company from which they are purchasing from.”

The survey also reveals that 85 per cent of consumers want retailers and brands to be more transparent about the origins and sustainability of their products and whether they are engaging in ethical practices.

NSW residents top the States when it comes to conscious consumerism, with 87 per cent of respondents calling for transparency from retailers, followed by 85 per cent of Queenslanders, and compared with 68 per cent of ACT residents.

CP also found that two in five (41 per cent) Aussie consumers would be willing to pay more for ethical and sustainable products. Younger consumers appear to be more sustainably minded, with 46 per cent of shoppers under-30 stating they would be willing to purchase an ethical product at a higher price point, compared with 34 per cent of over-50s.

A higher proportion of women are also willing to spend more on sustainably produced products at 46 per cent, compared with 36 per cent of male consumers.

Across the States, NSW residents again prove to be more conscious shoppers, with 42 per cent stating they would be more willing to pay more for ethical products, compared with just 32 per cent of ACT residents.

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