At its Customer Experience event in Las Vegas today, Oracle launched a digital experience platform designed to help organisations manage and deliver content to any digital channel.

Called Content and Experience Cloud the solution is a content hub that allows companies create and distribute content. 

According to David Le Strat, senior director, product management, Oracle. “Organizations are faced with a deluge of content. Oracle Content and Experience Cloud helps organizations develop, use, and distribute content in a meaningful way to deliver contextualized experiences, improve customer loyalty, and create brand advocates.”

Customers who have trialled the hub are seeing strong returns. “Renault Italy and is now able to distribute marketing materials 90 percent faster and respond to its auto dealers 40 percent faster,” said Antonio Orefice, Business Account Manager, Renault Italia SPA.

Part of the Oracle Cloud Platform, Oracle Content and Experience Cloud delivers a single cloud-native platform for content production, management, and delivery across all lines of business. Key capabilities include:

  • Content Collaboration: Easily collaborate on content internally and with external teams. Discuss, share, and annotate content with mobile access, anywhere, anytime.
  • Centralized Content Hub: Utilize a single content hub to create, share, manage, and publish content to any channel, including business documents, digital assets, user-generated content, and web content.
  • Consistent Omni-Channel Experience: Leverage rich APIs to deliver engaging experiences across any channels and put business in charge with business-friendly tools.
  • Enhanced Enterprise Applications with Content: Manage content from within your enterprise applications and enhance your application experience.

“In today’s digital economy, everyone expects to have a seamless experience across channels,” said Melissa Webster, program vice president, content and digital media technologies, IDC. “Enterprises need the ability to unlock content from existing systems, and drive native cloud content production to publish across any channels. This helps organizations deliver consistent omni-channel experiences for their customers and build brand advocates.”

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