Optus has installed more than 1,200 bluetooth beacons inside Perth’s Optus Stadium and released a newly enhanced Optus Stadium App.
According to a spokesperson for Optus, “The Optus Stadium App connects via Bluetooth to deliver real-time indoor wayfinding, similar to Google Maps, to help fans find their seating, locate amenities and access the closest food and beverage outlets.
“The technology will also allow stadium management to notify fans of exclusive game-day offers on food, drinks and merchandise, plus other convenient functionality such as transport schedules.
“The Optus Stadium App is designed for fans and is an absolute must-have so they can be game day ready,” the spokesperson said.
The bluetooth technology will also provide real-time data and analytics to stadium management, ensuring they can tailor service offerings, improve amenities and notify visitors of any unplanned interruption to services.
The features of the new Optus Stadium App include ecommerce for ticket purchases, wayfinding technology to direct visitors to seats or amenities and geo-targeted alerts.
VenuesLive and Optus are also working together to deliver technology using the app that will enable fans to order food from their seats.
A spokesperson for the stadium said, “With more than 1 million visitors welcomed into the stadium since the opening in January, this App will quickly become an integral part of the fan day experience. Optus Stadium has 51 retail food and beverage outlets and over 1,500 bathrooms, this App will assist directing fans to their preferred amenities so that any time away from watching the action on the playing surface is minimised.”