Optimisation platform Optimizely has closed US$105 million in financing, including US$50 million in Series D funding. The funding, led by Goldman Sachs Private Capital Investing, also included Accenture Ventures.

The company’s total funding has reached US$200 million. Additionally, Michael Kondoleon of Goldman Sachs will join Optimizely’s Board of Directors as a Board Member.

The company says the category has exploded, and its customers like Gap, Visa, and Lending Club are making experimentation a mainstream business best practice.

According to a company statement those customers have also tripled their investments in digital experience optimization  infrastructure now handles over 6 billion daily.

“Optimizely is recognized as a leader in the experimentation space and the solution of choice for numerous global brands. We’re pleased to have Accenture onboard as a co-investor in the Series D. We see a substantial market opportunity ahead for Optimizely, and we are excited to help fuel their continued growth,” said Michael Kondoleon, VP at Goldman Sachs Private Capital Investing.

The company also extended its line of credit with Bridge Bank in this latest investment round. Combined with the additional funding from Goldman Sachs and Accenture Ventures, this investment signals a tipping point for the category of digital experience optimisation, where it claims to be the category leader.

“Bridge Bank is proud to continue working with Optimizely, a global leader at the forefront of the digital experience optimization market,” said Mike Lederman, senior VP and western region director of Bridge Bank’s technology banking group.

“Optimizely is on a path of substantial growth and the additional capital will help them continue to build market-leading products that are used by an increasing number of top global brands.”

According to Matty Wishnow, managing director of experience design & optimization at Accenture Interactive. “We know well that experimentation is the quickest, most confident path to better user experiences and returns on investment. Optimizely has a platform that truly transforms how experiences work for both the business and the customer. ”

“Goldman Sachs’ investment in Optimizely is a clear indication that the digital experience optimization market is growing rapidly and that Optimizely is the leader in this space,” said Jay Larson, CEO of Optimizely.

“As more business is done online, companies understand that optimizing the digital experiences they deliver to their customers is the difference between winning and losing in their respective markets. Building experimentation into your company culture requires the best platform and the best services.”

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