Nine has launched its new advertising buying platform, 9Voyager giving SMEs the opportunity to advertise on the company’s various channels.
The self-serve automated buying platform was built by Nine in house using the 9Galaxy technology.
According to Nine its unique proprietary technology allows business owners of all sizes to access the power of television as an engine for sales and growth.
This service was announced at Nine’s 2019 upfronts in October last year.
Michael Stephenson Chief Sales Officer at Nine said, “Television is the most effective way to deliver real sales outcomes and today we have given every Australian SME the ability to buy television advertising using 9Voyager.”
Nine has partnered with production company 90 Seconds to help produce the advertisements in house.
It allows any SME to access advertising inventory on Channel 9, 9Go, 9Gem, 9Life and digital video platform 9Now and pay via credit card in one transaction.
The buying stages is in three simple steps, according to Stephenson. Firstly, customers input who they would like to reach, where they would like to reach them, when they would like to reach them and how many they would like to target.
“Stage two, when you spend $15,000, which is the minimum amount that you can spend in our platform we will produce a TV commercial for you for free.
“We’ve partnered with a company called 90 seconds, which is a global production company with technology we’ve integrated into Voyager,” Stephenson explained.
Thirdly, users will be allocated the shooter, editor, producer and a voiceover person.
“Think the Airtasker for television production. Within four weeks from the time of your briefing, you can be on air with a TV commercial.”
Stephenson said many of Australia’s two million SME’s are already using a self-serve platform to buy Facebook and Google but have told Nine they are looking for an alternative.
“9Voyager will give SME’s access to Nine’s premium, brand-safe inventory allowing them to reach the millions of Australians who access Nine’s content on live TV or on demand every week to grow their business.
“9Voyager was developed by our technology team right here in Sydney,” he said.
Nine launched its 9Galaxy proprietary technology back in 2017 building it to offer advertisers far greater certainty on their television campaigns by guaranteeing 100 per cent delivery of dynamic campaigns bought via the platform.
Ahead of the 9Voyager launch, Nine established a specialist sales group Nine+ to create marketing and advertising solutions for Australia’s 2 million SME’s using Nine’s television, digital and publishing assets including 9Voyager. Former APN Outdoor executive Tim Rose has joined Nine to lead the Nine+ team.
Nine is also launching the 9Voyager Academy where SMEs across Australia will be able to attend marketing workshops.
According to Stephenson these will help partners to understand the role of marketing and advertising for small and medium size businesses whilst giving them hands on demonstrations to ensure they get the most from 9Voyager.
“The masterclass events will provide the knowledge to help grow their business by harnessing the power of TV advertising,” he adds.