Nine Digital Chief Departs

Nine Chief Digital Officer at Nine Alex Parsons,  is leaving the business after three year’s leading Nine’s digital operations.

According to Hugh Marks Nine CEO: “Alex has made an enormous contribution to the growth and evolution of the Nine business. He has successfully evolved Nine Digital from the business built around the long-term Microsoft joint venture arrangement to the growing content and platform business it is today. I would like to thank him for his time and energy.”

In an email to staff he also noted, “Change in the media business is a constant and it is inevitable. While that change is challenging and complex, both Alex and I believe this presents huge opportunities for the future of our business.

“Key to that change is Nine embracing ourselves as a content business first and foremost. A content business that owns a number of its own operating platforms that are powerful in their own right but that when operated effectively together are unbeatable. In television, being not just the free to air channels that we’ve known for decades, but which now include both 9Now and our STAN joint venture with Fairfax Media. The merger of television and technology. A re-imagined television business already working in action with the success we are seeing across all of these platforms.

Parson’s decision comes after more than a decade with Nine, where he has held various senior roles and has driven significant growth in digital revenue and earnings.

For the past three years, Parsons has led Nine’s digital operations overseeing its transformation from the Mi9 joint venture, with Microsoft, to a stand alone independent business in the form of Nine Digital, whose major online properties include leading commercial news, the 9Honey women’s network and broadcast video on demand (BVOD) platform 9Now.

“After an amazing experience working with the most passionate media folks in Australia here at Nine it’s time for a new challenge,” said Parsons. “I’m immensely proud of everything my team has achieved, particularly in getting back to the top of the commercial news rankings, launching the 9Honey women’s network, launching 9Now and developing our data asset which now has more than four million subscribers.

“I’m confident that I’m leaving the digital business in good shape and that it will continue to be a key player in the Australian digital landscape for years to come.”

During his ten years with the business, Parsons has held various senior roles including as the CEO of RateCity, managing director of Ninemsn and as a director of Nine subsidiaries Pedestrian.TV and CarAdvice.

As part of the business evolution of Nine Digital Helen McCabe will take on the new title of Digital Content Director reporting to Hugh Marks.

Parsons will leave the business at the end of the month, his duties in the short term will be assumed by existing managers across the business.


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