Versa, the digital design and voice experience (VX) agency has officially launched today, merging the capabilities of one of Australia’s largest independent digital experience and design agencies, Deepend Melbourne with voice experience (VX) agency, Versa, under the single Versa brand.
Deepend Melbourne initially launched Versa in 2017 as the first enterprise-level VX agency in Australia, quickly establishing itself as a pioneering and innovative force in the developing VX market. The merged agencies will bring together an interdisciplinary team of more than 50 creatives, strategists and technological specialists.
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Versa said it is uniquely positioned to push the possibilities of voice and AI, with the growth of devices such as Google Home and Amazon Alexa. According to Versa, voice experience will be essential for a brand’s ongoing ability to connect with customers in a market where 30 per cent of all web-browsing sessions is predicted to be done without a screen by 2020.
Experiencing year-on-year revenue growth at 46 per cent and with a diverse portfolio of brands including beyondblue, Dairy Australia, Nova, Village Cinemas, Domino’s, nib, Red Cross and Scenic; Versa believes it is well poised to set the pace for VX innovation and large-scale digital design in Australia and internationally.
Under the leadership of Versa founder and chief executive, Kath Blackham and her management team, Versa has an aggressive expansion plan in place with Versa Sydney, Singapore and US offices underway and on the radar for the business.
Commenting on today’s launch Blackham, said: “This is an extremely exciting new venture and one that establishes Versa as an expanded yet truly independent agency sitting at the forefront of where marketing and technology meet.
“We are experts in building robust, future-proofed and large-scale digital platforms for clients that take full advantage of the possibilities offered by AI, augmented reality and voice technology.”