Apple says customers spent a total of US$240 million on January 1, 2017, making it the App Store’s busiest day ever.

App developers earned US$20 billion in 2016, up 40 per cent on 2015. Since the App Store launched in 2008, developers have earned over $60 billion from building apps for iPhone, iPad, Apple Watch, Apple TV and Mac.

Available in 155 countries, the App Store’s top-grossing markets include the US, China, Japan and the UK, with China experiencing record year-over-year growth at an incredible 90 per cent.

“2016 was a record-shattering year for the App Store, generating $20 billion for developers, and 2017 is off to a great start with January 1 as the single biggest day ever on the App Store,” said Philip Schiller, Apple’s senior vice president of worldwide marketing.

Customers broke all-time records this holiday season with purchases from the App Store topping $3 billion in December. In the same month, Nintendo’s Super Mario Run made history with more than 40 million downloads in just four days after its release and was the most downloaded app globally on Christmas and New Year’s Day.

Super Mario Run is also among last year’s top 10 most downloaded apps worldwide, with Pokémon Go taking the top spot.

App Store customers spent $2.7 billion in in-app subscriptions in 2016, up 74 per cent from 2015. Since subscriptions became available across all 25 app categories in the second half of 2016, customers can subscribe to their favourite services from over 20,000 apps, with Netflix, HBO Now, Line, Tinder and MLB.com At Bat among last year’s most popular.

The App Store offers 2.2 million apps in total, up over 20 per cent from last year.

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