A new platform called Covid-19 Commerce Insight (ccinsight) has launched to measure consumer expenditure online at both a global and regional level in multiple industry sectors on a daily basis.
The platform is currently powered by anonymous data and technology from the leading customer engagement platform Emarsys and leading data analytics provider GoodData.
Ccinsight draws on activity from more than a billion engagements and 400 million transactions in 120 countries, providing a global and regional picture of ecommerce activity and trends — a key indicator of overall economic conditions in these unprecedented times.
Key insights from the new platform include how the pandemic is affecting the number of online consumer transactions, order numbers, the average order value, types of items purchased and more — in any industry and region in the world — in context of the extraordinary measures taken by governments globally.
Moreover, the platform acts as a crowdsourcing community hub for business owners, economists, academics and policy makers to publish their own advice and insights to help others.
“This pandemic is having an unprecedented effect on the global economy and consumer spending. And in the absence of hard data about consumer spending and confidence associated fear and uncertainty is self-perpetuating,” said Hagai Hartman, founder and chief innovation officer at Emarsys.
“We’ve launched ccinsight with the goal of putting up-to-date consumer data in the hands of business owners, economists and policy makers to help them by giving them the actionable insight they need to navigate this economic crisis.”
Roman Stanek, CEO at GoodData, which powers 50 per cent of the Fortune 500 analytics, said, “This crisis underscores the need for data analytics on a daily basis. Now more than ever, global and local communities, businesses and governments need all available information to help us all make informed choices.”
Hartman said, “It’s for this reason that we’re also calling upon any businesses that could help shine a light on the impact of coronavirus and inform future predictions for ecommerce. If you’re a data-driven business who is open to collaboration, please do get in touch to help improve and expand the ccinsight project.”