IBM announced that Oovvuu, an Australian technology start-up, has launched a Watson powered video-on-demand news platform to connect viewers to the most relevant video and news content, while generating vital new advertising revenues for global media and news organisations.
As media organisations struggle to maintain advertising revenues, news and editorial teams are shrinking and the quality of journalism is being challenged. News organisations around the world are relinquishing advertising revenue to social platforms, with estimates that Facebook and Google represent 85 per cent of digital revenue and growing.
Building new revenue streams are critical not only to the survival of media and news organisations but also their ability to maintain and deliver quality journalism.
Oovvuu connects the world’s best video content from 40 broadcast partners, such as ABC, BBC, and Bloomberg, with the most read-news articles using the power of IBM’s Watson to match videos with breaking news.
The Oovvuu technology with the help of Watson ‘watches’ videos and ‘reads’ articles matching them within media outlets, where they are seen by a billion people daily. In addition, delivering more highly targeted and relevant content creates higher customer engagement which results in visitors staying on the site for longer. As a result, this higher engagement translates to higher revenue returns from advertising.
Watson services combine with the Oovvuu technology platform Compass, to analyse articles as soon as they are published, “digesting” more than 300,000 articles a day to better understand what audiences want when searching or reading about any given topic.
Built on the IBM Cloud with Watson Discovery News and Natural Language Understanding services, Compass can match up to 1000 videos to relevant articles in less than a second – significantly more than the 40 videos per day that manual processes can handle.
“Global and local news moves fast and by using machine learning, AI and the cloud, we can match videos with breaking news, embedding relevant videos directly into articles in real time,” said Ricky Sutton, founder Oovvuu.
“Moving at speed and adding value to viewers is the life blood needed to secure new advertising value for media organisations.”
“Digital video is the most pervasive form of communications and a strategic source of content for media and news organisations, and yet it has no value if it cannot be effectively managed and harnessed,” said Amanda Johnston-Pell, CMO and Chief of Start Ups, IBM.
“Oovvuu’s technology powered by IBM Watson, offers a unique solution to source and manage video content that harnesses new value for customers, media and news organisations around the globe.