Network 10 is continuing its investment in digital capabilities with the promotion of Sophie Hicks Lloyd to director of digital sales.

Hicks Lloyd was previously 10’s head of content, marketing and commercial partnerships. Over the coming weeks, she will start transitioning to her new role with her appointment effective from 17 June, reporting to 10’s chief sales officer Rod Prosser.

As director of digital sales, Hicks Lloyd is responsible for sales revenue across 10’s digital platforms including live streaming and broadcast video on-demand platform 10 Play, news website 10 Daily and podcasting platform 10 Speaks. She will also oversee 10’s programmatic capability.

“Digital continues to be a key area for our business and our digital platforms are, put simply, going off. The appointment of Sophie continues our focus on building digital sales capabilities to support our growing digital audience, investment in digital platforms and upcoming data launch,” Prosser said.

“Sophie is an exceptionally talented digital media sales professional and I’m really pleased to have her abilities focused in this important role.”

Hicks Lloyd has almost 20 years in digital sales, marketing and strategy. She joined 10 in 2016 and in the role as head of content, marketing and commercial partnerships, she led 10 Play’s marketing and content teams including responsibility of the platform’s commercial partnerships.

Prior to 10, Hicks Lloyd was at BT Financial Group for four years in various digital strategy, marketing and sales roles.

She also spent over a decade at Fairfax Media in senior sales roles, including as display sales director leading the sales team responsible for The Sydney Morning Herald and The Sun Herald.

“It’s a fantastic time to be at 10. With some serious investment in digital happening at this company, combined with sales back in- house, it’s so exciting to be stepping into this role,” Hicks Lloyd said on her appointment.

“Last year, 10 Play achieved its biggest year ever and in April, 10 Daily recorded its highest audience since it launched. I was fortunate to have played a key role in launching 10 Speaks earlier this year and can see amazing potential in the platform. I can’t wait to get started.”

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