Must Reads

Nothing so well describes the velocity of the shift of marketing dollars into mobile as the trajectory of growth on Facebook in recent years. As we have explained before, at the time of its prospectus Facebook flagged its lack of a mobile strategy or any mobile earnings as a risk

Stories that write themselves, toasters that call customer support, and digital vandalism all caught the imagination of the digerati this week, courtesy of Gartner’s top ten digital predictions. Each week Which-50 and KINSHIP digital study the global social stream to identify most influential social chatter around digital research. This week

A small cluster of international banks — including two Australians — has pulled away from its peers when it comes to delivering mobile banking.That’s the view of Forrester Research, which earlier this year analysed the efforts of 41 banks internationally across seven ceriteria including enrollment and login, account information, transactional functionality,

A study by the University of Michigan has found that users of photo sharing platform Snapchat are happier than people who use Facebook. The study assessed how 154 students feel about using social media throughout the day, with questions like “How pleasant or unpleasant was your most recent interaction?” and “How close

Online retail sales increased 0.6 per cent in August following a sharp decline in July. Traditional sales, however, still fell slightly during the month. The daily deals market is collapsing. In August it recorded its fourth consecutive decline of over 15 per cent. Has reality finally caught up with the

WHICH 50 : Ad industry may gripe about adblockers, but they broke the contract – not us The latest version of Apple’s operating system for phones and tablets, iOS9, allows the installation of adblocking software that removes advertising, analytics and tracking within Apple’s Safari browser. While Apple’s smartphone market share is only around

WHICH 50 : Strong global growth in retargeting across the Facebook : AdRoll Advertisers around the world increased their spend on retargeting across Facebook by 31 per cent according to an analysis of data from the AdRoll Network. And that retargeting paid significant benefits according to the authors of the

A recent study commissioned by Oracle Marketing Cloud and conducted by ExchangeWire Research has revealed a plethora of interesting sound bites and statistics around the current DMP market. The report makes for interesting reading and is worth a look here but to make things easy, here’s an abridged version (with a little opinion

While everyone is harping on about how brands need to do some ‘real-time marketing’ a report coming from market research company TNS Global has said the term is too narrow, which is why marketers are struggling to actually do the marketing tactic. Many big calendar events are the ones that

Whilst Mark Zuckerberg is out touting the power of Facebook to deploy news, ads and videos to the masses, behind the scenes at Facebook a highly credentialed team of scientists are working on innovations far more exciting than trending cat pictures and Buzzfeed quizzes.  Backed by a team of 50