Must Reads

The sharing economy is driving growth in mobile payment use, according to Pinar Ozcan, associate professor of strategic management at Warwick Business School, who spoke at the WBS PayTech Conference at The Shard last week. PwC estimate the global sharing economy will grow from $15 billion in 2013 to $335 billion in

Different social media monitoring platforms have different strengths and weaknesses. Having clear objectives and a clear development roadmap provides the basis for the most cost-effective investment in a platform which will support the desired level of maturity of use. While the application of advanced data science capabilities is not widespread in

Randall Rothenberg, president and CEO of the Interactive Advertising Bureau doesn’t much care for ad blockers and last month he let loose (again) describing the people behind them as an “immoral, mendacious coven of techie wannabes”. His comments were reported in Gadgets 360 and promptly sprayed all over the Internet

Amazon Prime, a $US99 a month subscription package that provides delivery services and streaming media, has attracted 54 million US members and reaches 51 per cent of the nation’s households . Amazon doesn’t provide these numbers, but a research group’s subscriber estimates are a good fit with Amazon’s most recent financials, which

Despite everything, the networks still insist on geofencing content. The day before millions of fans tuned in all over the world to watch The X Files reboot, some cruel and unusual marketing genius at the Ten Network in Sydney trolled local fans of the show with a simple tweet: 7 DAYS

We are all witnessing the death of the PC industry as the desktop sector goes gentle into that good night. There is little rage evident, except perhaps among the shareholders of some previously lucrative technology outfits. Six years ago this week, Apple’s then-CEO Steve Jobs announced to the world that the long-rumoured iPad

Digital leaders have mastered the ability to operate at genuine scale while not sacrificing agility, according to management thinkers at Bain. A paper called “Anatomy of a digital forerunner”, written by Elizabeth Spaulding, Sarah Dey Burton and Greg Caimi, argues “Business and retail customers alike have come to expect a smooth, omnichannel

When beginning a new predictive analytics project, the client often mentions the importance of a “quick win”. It makes sense to think about delivering fast results, in a limited area, that excites important stakeholders and gains support and funding for more predictive projects. A great goal. When beginning a new

Search advertising spending in Asia Pacific continues to experience robust growth according to Kenshoo’s analysis. Indeed Asia Pacific and Japan (APJ) is now the fastest growing region for search advertising in the world, according to the Kenshoo study of its customer data. The data, described in the Search Advertising Trends

“Our product is simple but our logistics and product life cycle are very complex.” So says Ethan Nyholm, owner, co-founder and CEO of STM Bags, neatly encapsulating why the 17 year old company has shifted its core systems into NetSuite’s cloud. STM bags started life in a bedroom in Bondi in 1999