Must Reads

They are the APAC and Australian leaders of some of the largest, or fastest rising marketing tech, adtech and ecommerce companies. And they are passionate about helping their clients understand their own consumers using data analytics. Nothing creepy about that. So we figured it was time to turn the lens around.

adtech

In this three part series, Timothy Whitfield, director, technical operations at GroupM shares his adtech predictions for 2020. Read part two here. It’s not long until 2020 and I felt it was time for some adtech predictions. The predictions are quite long so this article is only part one in

By 2017, CMOs will spend more on technology than CIOs. This now-famous prediction was made several years ago by my former Gartner colleague Laura McLellan. At the time, it was polarizing, to say the least. Depending on who you asked, it was either highly provocative or wholly outrageous. And, according

With the overwhelming majority of executives identifying customer experience as a top priority for CEOs, McKinsey & Company have identified four pillars of great customer experience performance. Which-50 and ADMA are introducing a one day classroom-based digital transformation education program for senior executives lead by visiting US subject matter expert Courtney Hunt PhD.  Places are

city

When it comes to implementing enterprise-wide digital transformation programs Australian businesses are overstating their achievements, according to a new study from research firm Tech Research Asia. The report, Taking Digital to the Next Level, found Australian businesses are talking to the talk, acknowledging the critical importance of digital, but may

Boards and digital

Boards of Australia’s biggest companies have often put a premium on stability over speed, believing this to be the prudent strategy. They might be kidding themselves, according to a leading Australian technology executive. This failure of boards to appreciate the changed conditions of the market wrought by digital disruption —

Account based marketing

Customers these days are typically much further along the decision-making cycle before they engage with providers than they were in the past. This is especially true in the B2B segment. And, while the research companies might argue at the margins about precisely how far they are along the cycle, all

What would happen to the insurance industry if a critical mass of autonomous vehicles eliminated many road accidents and injuries? Or if a digital giant with strong customer relationships — say, Amazon — began selling insurance? These scenarios are among a handful of threats identified by management consultancy  McKinsey &

Forrester Research has named SAS, IBM, Adobe, and Pitney Bowes as leaders in customer analytics solutions. SAP, FICO, Teradata, Angoss, Alteryx, and Manthan were deemed strong performers, and AgilOne is a contender. Which-50 and ADMA are introducing a one day classroom-based digital transformation education program for senior executives lead by visiting US

Niall Keating, head of big data at Coles whose job is to modernise and simplify the supermarket giant’s information ecosystem, wants to see a rise in graduates with “hardcore software engineering skills.” Which-50 and ADMA are introducing a one day classroom-based digital transformation education program for senior executives lead by visiting US