Must Reads

Some business leaders fear their company is so far behind it may never be able to catch-up and should not try. Instead they wonder if they could skip a digital development level and leapfrog both traditional and born-digital competitors. As an abstract strategy idea, it is hopeful and attractive —

Earlier this year ecommerce software maker Magento revealed an unusual tie up: Though many of its customers are dogged competitors with Amazon, it decided to offer a version of its software that runs in Amazon’s cloud, Amazon Web Services. Download the CMO of Tomorrow report produced by the Which-50 Intelligence Unit It

The more senior a company executive the more likely they are to believe marketing is measured against financial KPIs. But for many mid tier marketing executives, the message is still not getting through. That’s out key take away from survey we were asked to analyse on behalf of both ADMA and Oracle marketing


Australian retailers shopping for technology products prefer to stitch together a best of breed tech stack rather than betting all on a unified marketing cloud. Over the last few weeks Which-50 has spoken to marketing and digital leaders in retailers such as Temple and Webster, Nude by Nature, and Lux Group,

Every business needs a well-articulated marketing strategy, strategic direction, a great vision, and a detailed execution plan. That’s just the baseline required for businesses to become and remain successful. However, planning alone obviously isn’t enough. Every business needs a creative marketing execution team, coordinated by a senior executive, to keep


Japanese industrial giant Hitachi is making a big play for the IoT market, hoping to align its 106-year heritage in operational technology (OT) with its 57 years of information technology (IT). Download the CMO of Tomorrow report produced by the Which-50 Intelligence Unit Hitachi Limited has more than 900 subsidiaries with expertise

Data strategy

Enterprise data strategies are closely connected to digital transformation and vendors must “connect the dots” between their products and generating real business value. That’s the view of Russell Skingsley, Chief Technology Officer, Hitachi Data Systems (HDS) Asia Pacific. As it adjusts to the commoditisation of the storage market, HDS is moving up

Every year, Gartner for Marketing Leaders follows the money, reporting on how marketing leaders allocate and prioritize their spending—and, by extension, how they telegraph what really matters. Gartner just published its 2016-2017 CMO Spend Survey (subscription required). The first reaction to our annual study is simple: marketing matters. In fact,

The move of marketing tech platform providers like Oracle, Adobe and Salesforce into adtech has been well documented. Less well understood is the traffic in the other direction. AdRoll’s release of SendRoll marks an important moment in the interplay between marketing and advertising technology. Here is an example of one

The disconnect between IT and marketing has been endlessly remarked upon, but less attention is given to another critical partnership. That between marketing and the data scientists. According to Tim Whitfield, “There is a very big disconnect between the science of attribution and the statisticians who build the models, and