Must Reads

Do you to respond to your friends by phone, but ignore them in the street? Reply to emails, but ignore their texts? This clever insight from The Drum neatly encapsulates the problem cross-channel automation looks to solve for marketers coming to terms with life in a multi-channel world. Life used to be so easy for marketers.

Bitcoin is winning. It wasn’t meant to be this way. Not so very long ago, Bitcoin seemed to have passed its moment. Its reputation as the preferred currency of terrorists, drug dealers and pornographers — while always overstated — did little for its legitimacy. Then, as the speculators piled on and

Banks around the world are already reaping considerable cost benefits from the shift to digital and, in particular, mobile banking according to management consultants Bain. However, they caution, “Leading banks are still learning how to take a mobile-first approach to reimagine customer experiences in everything from buying a home to

It is rare that the anticipated outcome of a new technology matches with the reality and yet the improvements delivered by data management platforms (DMP) to both buyers and sellers alike likely explain the rapid acceptance and adoption of these solutions. That is certainly the clear message from a new

The release of the latest Harvey Nash Global CIO survey clearly demonstrates that technology leaders are throwing the switch to growth. Or as Brian Pagano writes in Apigee’s APIs and IT rationalisation, “These days, technology leaders are asked to do more and move faster.” The familiar problem for CIOs however,

To drive successful digital transformation it is important to focus on two things. Firstly, common leadership attributes of successful digital projects. Secondly, a deeper look at some aspects of change management that leaders should be mindful of in a digital context. This is the forth part of our series on

How is digital technology and the process of digitalisation affecting the partnering landscape? In simple terms the impact is profound. Let’s illustrate the point with a personal example. Recently, a requested upgrade to an airline ticket using points lead only to disappointment. These points were on another airline but both belong

Foxtel took almost eight years to reach into one million Australian house holds. Netflix will get there in seven months. Netflix has already achieved a key milestone – reaching into one in ten homes in Australia which represents  a potential audience of 2.6 million people. On current form it will crash through the

Banks and Telco’s in Australia overwhelming believe they are doing a good job getting to know their customers. Their customers disagree virulently. That is one of our key take outs from a new study by Redshift Research and Pegasystems into how well equipped local banks and telcos are for dealing

Jodie Sangster, CEO of ADMA, is urging Australian incumbents to “stop investing in technology if you’ve not got a strategy” and instead focus on delivering a great customer experience by getting the basics right. Sangster, who is speaking on day one of B&T’s Daze of Disruption event, hosted by The