Must Reads

The word ‘influencer’ sometimes brings to mind the image of a model laying on the beach holding some kind of weight supplement — but that isn’t always the case. Influencers can range from ambassadors to content creators, to those with knowledge on a niche subject. It’s a cost effective way

In 1989, Di Williams opened her first Fernwood Women’s Health Club in Bendigo, a women-only gym offering a safe space for women to work out — a non-existent concept at the time. Three decades later and Williams is still at the helm, responsible for 68,000 members and Fernwood’s 70 fitness

Shayne Elliott

Incumbent banks will need to embrace new business models to ensure their long term survival, argues Shayne Elliott, CEO of ANZ Bank. Speaking at the Sibos conference in Sydney yesterday, Elliot said 30 years of uninterrupted growth meant Australia was “a great place to be a bank”, but had bred

ROI investment marketing charts analytics

Marketers are moving away from vanity metrics such as web traffic or page impressions as a measure of success. Instead with C-suite executives more demanding of real ROI proof points, the shift is on to use data and analytics to chart performance. A Boston Consulting Group (BCG) study showed that the most

Throughout 2018 Which-50 has spoken directly to more than 500 C-Suite executives with responsibility for their organisation’s digital and business transformation strategies. More than a thousand have responded directly to our written requests for information about their work and their views. Across this senior executive audience set, three issues consistently

From today Australians have 31 days to opt out of the controversial ehealth scheme, My Health Record (MHR). As the deadline approaches the chorus of criticism for MHR has not subsided and the Senate committee investigating the scheme has been granted another extension. Sign up for Which-50’s Irregular Insights newsletter

The data from organisations such as McKinsey and Company and MIT is clear: companies that let data drive their decision-making make more money. Indeed, data-driven decision-making has repeatably been linked to better business performance across revenue, profit, or return on equity. Small wonder then that Which-50 is seeing increased investment

Is there any business catchphrase more ubiquitous nowadays than “digital transformation”? Everyone craves the agility, innovation, relevance,  engagement, reputation, loyalty, and brand advocacy that digital transformation promises. But how many are willing to do what it takes to achieve the sort of digital transformation that matters? If your organisation wants a meaningful digital

Australia’s biggest companies are struggling with the sheer pace of change as old certainties are challenged by twin threats. On the one hand they need to keep a watchful eye on the new generation of technically savvy entrepreneurs, and on the other, there is the growing menace of global technology

data driven analytics numbers figures stats

The evidence of the profitable impact of data on decision-making is undeniable — largely because it is based upon real data. As early as 2013, research by Andrew McAfee and his team at Centre for Digital Business found that the organisations most strongly focused on data-driven decision making had four