Must Reads

Digital transformation could unlock US$190 billion in value across the mining industry over the next 10 years. That’s according to an analysis by the World Economic Forum with Accenture Strategy, titled Mining and Metals Digital Transformation and the industry’s ‘new normal.’ Sign up for Which-50’s Irregular Insights newsletter And according

Divorce, Separation

This week we’re thinking about marketing technology as we prep for our third sensational Gartner Digital Marketing Conference in San Diego. Specifically, we’re asking: What is marketing technology (aka martech), exactly? And: Does it belong in the same hub/cloud/stack as adtech? A few years ago, it became somewhat common to hear

Blood donation

Less clinical, more retail. That’s the vision for Red Cross Australia’s 100 donor centres across the country, as the not-for-profit aims to improve its relationship with donors. Sign up for Which-50’s Irregular Insights newsletter “Until February this year none of our channels spoke to each other. SMS, phone, email none

Globe, blockchain, world

Big Wall Street companies are using a complicated technology called blockchain to further increase the already lightning-fast speed of international finance. But it’s not just the upper crust of high finance who can benefit from this new technology. Most simply, a blockchain is an inexpensive and transparent way to record

Algorithm marketing

Inspired by results from retargeting, marketers are scrambling to stitch together customer data, unleash machine learning and deliver personalised experiences in display and video ads, websites, apps, watches and – soon – refrigerators. Sign up for Which-50’s Irregular Insights newsletter But in our rush to hypertarget, marketers ignore the perils

retail, shopping, smartphone

In the race for buyers’ attention marketers cannot escape the law of diminishing returns and must start thinking about value, not volume. That’s the view of Marketo CEO Steve Lucas, who was speaking at the Marketo Marketing Nation Summit in San Francisco last week. Sign up for Which-50’s Irregular Insights

customer experience and marketing

Very few companies — perhaps as few as one in ten — are currently equipped to blend their marketing and customer experience processes, according to Oracle CEO Mark Hurd. He made the comments at Oracle’s recent Modern Customer Experience conference in Las Vegas. In an age when marketers are constantly

If you’ve read this far, then I managed to get your attention. In today’s media-saturated world, that’s no easy feat. So, thank you. Like an effective headline, digital advertising is designed to gain your (very limited) attention, hold it for long enough to initiate (or continue) a conversation, and then send you on

amazon-one

Shortly after Amazon confirmed it is indeed working on an Australian retail launch, the good folk over at CB Insights published a handy Amazon strategy teardown via webcast and 10,000-word report. It’s recommended reading and watching if you want to sound smart when talking about the Seattle giant. Presented by

The recent spate of store closings will do nothing but hasten the decline of physical retail, while providing only short-term profitability gains. Okay, so I know the US is over stored, and some locations just need to close, but there are many things going on here that must be considered.