Must Reads

While it is often easy to miss the significance of changes as our business or career evolves around us, take a longer perspective and suddenly you realise how radical the change can be. That’s our take-away from a recent interview with visiting VMware CMO Robin Matlock. Sign up for Which-50’s

Spalding Amazon

The most important trait for a professional working in digital marketing or ecommerce is empathy. It’s the driver to keep improving customer experiences in a world that’s continuously redefined by technology. That’s the view of Matt Day, Digital Marketing & Ecommerce Manager Spalding, the world’s largest basketball equipment maker. Sign

The primacy of privacy, the rapid transformation of storytelling and of course the inexorable rise of e-commerce — this is what it feels like to live inside the pages of Mary Meeker’s famous Internet Trends report (all 333 slides this year). In a series of personal contributions below, our readers

laptop, online shopping, finance

Consumers and customers are empowered, educated and spoiled for choice. With the emergence of digital channels, consumers now take their best experience in any context and apply it as a benchmark in every context. For example Amazon’s commerce platform has taught us, as consumers, to expect the widest range of

In the world’s first truly digital sport, esports, analytics is emerging as a key competitive advantage, and the technology industry is taking note — and writing cheques. Last year, SAP signed a three-year sponsorship deal with one of the world’s biggest esports teams — US-based Team Liquid — and the

Digitisation can unlock another $US13 trillion dollars of economic value over the next decade, most industries have reached their digital tipping point, and providing effective leadership remains a major challenge but one that must be overcome. Yet sadly, most businesses are failing to achieve their transformational goals, especially when the

While it often seems that companies skate through major breaches of consumer trust with little more than a short-term blip to cash flow or market capitalisation, the evidence suggests that the negative impacts may be more long-lasting and serious. And not just to the executives who lose their jobs —

Digital leaders drive innovation, while the mob wants stability. In blunt terms, that’s the difference between how leaders and followers treat transformation, according to this year’s global Harvey Nash/KPMG CIO Survey. Now in its 21st year, the survey is one of the largest of its kind in the world. The

Yeah, you read that right. In a deal that eclipses its acquisition of Mulesoft last year, Salesforce has announced it will spend $15.3 billion on data visualisation business Tableau. That’s more than two and a half times what it paid for Mulesoft. The news comes just days after Google revealed

donuts sweet temptation irresistible

Once an enterprise has set up its ecommerce platform, it needs to decide how it will entice its customers – new and old – through the entirety of the customer experience journey. In the Magento ebook, Want to Build an Irresistible eCommerce Experience? the authors say retailers will need to