Must Reads


Less well-known than their Silicon Valley counterparts, China’s digital disruptors are no less ambitious. To help businesses better understand the size of the opportunity, Which-50 is publishing the China Digital Playbook, an ongoing series authored by digital transformation experts Marcelo Silva and Paul Shetler. Here’s part one.  Venture capitalists love


The criminal enterprise behind the recently detected HyphBot digital advertising scam, reportedly one of the biggest of its kind in the world, exploited the lax oversight procedures of more than a dozen SSPs and Exchanges to build a sophisticated global fraud operation that raked in as much as $US1.2 million

Amazon Seller Summit Sydney

Amazon will begin testing its Australian marketplace at 2pm today, allowing a small number of customers to place orders with third-party sellers. Things aren’t guaranteed to run smoothly. “We’re anticipating a lot of stuff-ups,” were the words of one IT manager Which-50 spoke to, whose company is preparing to set

Alibaba’s $25 billion Singles’ Day sale shone a spotlight on the potential of the Chinese market for international retailers and brands. Which-50 discussed the Alibaba opportunity with several experts, who said while many companies had already got in on the act, a huge opportunity remained. “Australia had it’s best performance to date

Jack Birmingham’s first job doesn’t involve flipping burgers at McDonald’s or throwing newspapers out of a basket onto his neighbours’ front lawns. Not for him, the drudgery of minimal wage slavery, or even getting out of bed before 9 am on a Saturday morning. Instead, each night, he sits encased

Spending on marketing technology is in sharp retreat, falling by 15 per cent in 2017, as CMOs pull back on high levels of spending amid concerns over their capability to acquire and manage technology effectively. The figures — and the analysis — are contained in Gartner’s recently released CMO Spend


While the focus has been on its great rival Alibaba, there is growing evidence that Tencent is ramping up its Australian presence. Most recently, it hosted events to educate local businesses on the opportunity to connect with Chinese tourists and businesses via its WeChat platform — the first time it

In the days leading up to Alibaba’s enormous Double 11 sale, more widely known as Singles’ Day, vitamin business Blackmores took out a giant ad in Times Square to promote “Australia’s most trusted brand.” The ASX-listed company doesn’t sell its products in the United States but used the premium New

Board meeting

The level of digital upheaval is growing around the world with a big increase in the number of board members who believe their organisations are being disrupted.  41 per cent of directors, up from 31 per cent last year, acknowledged the impact in the Harvey Nash/Alumni board report, released in London


AtlasTrend continually monitors our investment universe for new opportunities for our Trends. These are our companies to watch and in the next article of our ongoing series, we introduce Nvidia Corp (NVDA US) and discuss how it is providing the power to process artificial intelligence (“AI”), augmented reality (“AR”) and