Ten simple truths about customer experience (with links to relevant blog posts and subscription research reports from me and my peers on the Gartner for Marketing Leaders team): Whether or not you plan for it, your brand provides a customer experience to your customers. Customers collect experiences throughout their journeys
The next few years are going to be transformative from a marketing perspective in the financial services sector – partly driven by a new generation of marketing technologies but also continual changes in consumer behaviour. This will lead to Digital Darwinism, says senior financial marketer Stephen Ingledew, who has held
One quarter of the world’s bank profits could evaporate in the next three years. Digitalisation, a weak global economy and regulation will put those global bank profits under serious stress, according to a report from McKinsey & Company. Called A brave new world for global banking: McKinsey global banking annual review
Australian online retailer Adore Beauty has quietly closed the doors of its Tmall storefront, opting for a different approach to cross-border trade. Adore Beauty opened the store on Alibaba’s global marketplace in April 2016 as a way to enter the Chinese market, selling a limited range of organic Australian beauty
First the bad news. Large companies are still struggling to successfully implement their transformations and their . That’s the view of Dr Didier Bonnet the Executive Vice-President at Capgemini Consulting and the leader of the firm’s global Digital Transformation practice. He is also the executive sponsor for the six-year-old research
Banking using an app on a mobile phone or tablet is now more popular than using branches, according to new research from Roy Morgan. The research found 38.8 per cent of Australians used a banking app in an average four-week period, compared with only 28.2 per cent who visited branches.
Australia’s top tier data scientists are still pulling in huge salaries despite a slight decline in pay levels among the elite ranks of the profession. One in 10 data analytics professionals surveyed for the 2016 IAPA Skills and Salary survey commanded annual pay checks in advance of $220,000 a year.
The drive to become a digital business has lead to the rise of a new leadership role — the chief data officer. At the end of 2015, Gartner estimated that 25 per cent of large global organisations had already hired a chief data officer (CDO). By 2019, Gartner expects that
Google and Microsoft are delving deep into the world of AI, while Apple is working on its core device and hardware business, and Amazon is plotting its expansion above and beyond ecommerce. That’s according to a high level analysis of the patents filed by the five US companies. The ‘Big
Boards are increasingly looking for candidates with a diverse set of skills and in particular, strong technology capabilities. That’s the message from Bridget Gray, managing director of the Australian arm of global head hunter Harvey Nash. According to Gray, “This year, whilst taking briefs for board positions, we have noticed