Must Reads

Like many professionals, medical executives would be forgiven for believing that a huge wave of Artificial Intelligence fueled transformation is about to disrupt everything about the way they work, and earn a living. The truth, as ever,  is a little more sanguine. Of all the professions, healthcare is likely one

safety, risk, compliance, brand safety

Compliance is a growing concern for marketers but risks can be minimised with good marketing operations, according to Jon Williams, senior vice president international, Aprimo. “Most marketers work under some form of compliance, and really what we try and do with good marketing operations is to make that as easy

adtech martech

Industry structure may play a bigger part than technical complexity in the ongoing disconnect between advertising technology and marketing technology, according to the co-founder and CTO of Ion Interactive and editor of chiefmartec.com, Scott Brinker. Over the last year, through interviews with industry leaders here and in the US, in

Ice cream fall, disappointment

Digital is real and requires companies to undertake a set of fundamental changes to ensure their long term survival. But be warned, digital transformation projects are nearing a period of intense scrutiny. According to Gartner’s global head of research Peter Sondergaard, digital 12 to 18 months away from the ‘trough

Is digital advertising broken? If you believe Brendan Eich, one of the digital sector’s most respected voices, then yes it is. Eich is developing a blockchain-based digital advertising platform to clean up the mess he sees in the ecosystem, and reward users for their attention. Not everyone is in agreement.

digital disruption

Australian companies don’t have another 26 years of easy growth ahead of them. That’s the opinion of Paul Shetler, Stone and Chalk’s first expert in residence and former Chief Digital Officer of the Digital Transformation Agency. “You don’t have another 26 years of easy growth. It was a good ride

MiRunners

Technology start-up MiRunners is hoping to broaden the appeal of horse racing by making thoroughbred ownership affordable for more Australians through crowd funding. In building its business it has had to overcome hurdles familiar to any company that finds itself trying to transform a long established, highly regulated industry. MiRunners

Removing and automating the “drudgery” of marketing operations frees up one of a marketer’s most valuable resources, their time, according to Jon Williams, senior vice president international, Aprimo. Williams talked with Which-50 about the benefits that good marketing operations can bring to an organisation. Chief among them is the ability

Timothy Whitfield, director, technical operations at GroupM, weighs in on which ad tech terms are useful and which ones should be avoided at all costs. There are currently over 5,000 known ad tech companies in the global landscape and that number is changing daily. It’s very hard to keep up

Getting culture right is the key to success in a digital world and resolving culture issues is “no longer optional.” That’s according to a new report from according from McKinsey & Company. “Leaders won’t achieve the speed and agility they need unless they build organisational cultures that perform well across