Must Reads

Comparison

In this three part series, Timothy Whitfield, director, technical operations at GroupM puts four Demand Side Platforms (DSPs) to the test. Read part two here. When it comes to programmatic ad tech companies they all seem to have three things in common. They all seem to have more data than

marketing

If marketing is still considered just a “right brain” activity in your organisation, Aprimo’s Chief Product Officer, Kevin Souers, insists that using customer stories told via underlying sales and marketing data are key to driving cultural change. As more and more organisations adopt customer-centric strategies, the ability to form an

Social media can be a valuable channel for organisations, but it needs to be approached the right way and many brands are getting into trouble, according to executives. “It’s one channel that they have very little control over,” said Jodie Sangster, ADMA chief executive officer. “Should something go wrong with

marketing roi

Simple conversion rates are not enough to measure true marketing return on investment, says Aprimo’s Chief Product Officer, Kevin Souers, suggesting marketers instead map out the entire customer journey if they want to fully understand where their money is working hardest. Traditional methods of measuring marketing success generally direct every

It doesn’t matter how fantastic or disruptive your product is, you can’t succeed in digital without strong leadership and culture. Just look at Uber. To help quantify the impact of talent and culture in today’s business environment, digital measurement company DT Scoring has launched a new benchmarking system designed to

Artificial intelligence is poised to unleash the next wave of digital disruption, and companies should prepare for it now. That’s the key takeaway from a new 80-page discussion paper from McKinsey Global Institute titled Artificial Intelligence: The Next Digital Frontier. The report argues AI is finally starting to deliver real-life

In addition to everything else that Uber has disrupted, the company with one of the most viciously sexist management teams imaginable even seemed to be immune to the idea — long held as gospel in the business world — that culture matters. But it turns out that the man-boys running

commonwealth bank branch network

The Commonwealth Bank is moving away from product and campaign-based marketing to delivering customer journeys powered by data insights. Enabling the shift is the bank’s investment in technology and what it refers to as its customer decision engine, which collects data in real time across all channels (web, app, branch

Customer participation and information exchange are the two critical dimensions that inform a company’s approach to customer experience. That’s our key take-out from a study by Capgemini and the MIT Initiative on the Digital Economy, called “From UX to CX: Rethinking the Digital User Experience as a Collaborative Exchange”. According

mobile apps

CMOs and marketing leaders often see their campaign spending proposals float through budget meetings with little scrutiny, only to find much smaller requests for development attract painful and often irrational attention. A big part of the problem is that marketers have become much better at describing and validating digital marketing