Must Reads

Marketers need to “stop living a lie” and reassess the metrics they use to determine the success of their digital campaigns. That’s the view of Steve Lucas, the new CEO of Marketo, who stepped into the top job at the marketing software company in October 2016. Take our Which-50 reader

Volvo has told the Australian government it is prepared to accept the full liability for damages or injuries caused whenever one of its cars is in full autonomous driving mode. Take our Which-50 reader survey and go into the draw for a chance to win a pair of Sony H.ear

You’d imagine a bloke who had just trousered a quarter of a billion bucks would be in a passably good mood. But if that bloke’s name was Gerry Harvey, you’d be dead wrong. The billionaire boss of Harvey Norman marked the retailer’s record half-yearly profit of $257.29 million with an

Content has always been king in the media and entertainment industry but now data is moving to the centre of the industry’s business models. That’s the opinion of Steve Canepa, general manager of global media & entertainment industry at IBM. Sign up for Which-50’s Irregular Insights newsletter The promise of

Technology is an enabler. It helps to deliver the goal, but it should never be an end in itself. Too many marketers still think that their troubles end when they turn on the machine. Worse, they cede too decision making to technology professionals while underestimating the opportunity to drive significant

Data has assumed a critical place in the arsenal of Australia’s marketers. The insights it provides and the visibility great analysis delivers on matters such like campaign performance is driving greater investment in data science. However, it is important to get the fundamentals right, according to leading analytics professionals at

When Australian online retailer Vinomofo launched its Singaporean operation before Christmas they filled their new warehouse with enough wine to last for two months. Or so they thought. A mere 48 hours after launch the company had all but sold out of its stock and needed to air freight more

CMOs have a much more sophisticated view of the real value digital channels provide than many people give them credit for. That is especially true of those marketing executives who have successfully embedded agility into the way they work. That’s a key insight from a new study called “CMO Insights

Jenny Williams, the chief marketing officer of health insurer HCF is suitably blunt about the world today’s marketers confront. “We are in a challenging environment.” Health insurance is highly regulated market she explains and as the cost of health and health insurance goes up every year and consumers look for

Traditional marketing plans often allow no room for change or necessary shifts. To make matters worse, proving ROI is often challenging and elusive. Increasingly though, this static, somewhat antiquated approach is becoming a thing of the past. On this flip side however, simply relying on agile, iterative planning — without