Must Reads

Marketing’s primary function is to grow revenue, but marketers aren’t very good at measuring it or proving it, according to a new Marketo whitepaper that I recently helped develop late last year. The results of the study conducted by Marketo and ADMA confirm much of what Which-50 has learned anecdotally

Many CEOs are yet to grasp the full impact of digital and are asleep at the wheel, according to a new article from McKinsey and company, which outlined five common digital pitfalls. WHICH-50 Reader Survey: Help us improve Which-50 by taking our annual reader survey. You can also win prizes

If you feel like you are being bombarded by gambling advertisements, there’s a good reason: you are. Gambling ad spend is skyrocketing and companies are utilising sophisticated digital advertising strategies to target and personalise their products and services. WHICH-50 Reader Survey: Help us improve Which-50 by taking our annual reader

robotic arms, factory, machine, AI, automation

As the policy leaders of the world gather at the World Economic Forum in Davos-Klosters, Switzerland to ponder world progress (including Gartner’s very own Peter Songergaard), there will be talk of AI and automation interspersed with presentations on the Digital Economy and In Technology We Trust? Google chief exec Sundar Pichai will talk about AI.

Online menswear retailer Kent and Lime is getting a second shot at life under new ownership who’ve reorganised operations and are focused on improving the personalised shopping service. Kent and Lime’s original proposition was based on the subscription box model — along the lines of Trunk Club and Stitch Fix

When the going gets weird, the weird log on, and nobody was weirder or more logged on than the forty-fifth president of the United States. The only thing Donald Trump spent more time on than Twitter was watching Fox News and playing golf, and while the world could breathe a

board, leadership, diversity

Back in 2015 McKinsey ran the numbers and came up with the conclusion: Companies with more diverse leadership teams make more money. Just to be sure, McKinsey repeated its analysis with a broader data set of 1,000 companies covering 12 countries. The new report Delivering through Diversity reinforces the link

Amazon, Prime

Australia is now Amazon’s fastest growing marketplace and is bigger than Brazil, in terms of the number of sellers on the platform. According to figures from Marketplace Pulse, which tracks the performance of ecommerce marketplaces around the globe, Australia is the fastest growing Amazon marketplace (relative to total size), followed

The role of the CIO is proving a good indicator for the impact of digital. According to a Gartner executive survey, leading CIOs have evolved from cost controlling delivery executives to become data exploiting, revenue generators capable of driving growth. WHICH-50 Reader Survey: Help us improve Which-50 by taking our

Broken piggy bank, bank, disruption

There are few other industries outside of banking with a more drastic need to transform to ensure their long-term survival. That’s the view of the analysts at IDC, which at the same time acknowledge the industry is faced with a sizeable IT challenge, ironically caused by being early adopters of