Must Reads

Globe, blockchain, world

Big Wall Street companies are using a complicated technology called blockchain to further increase the already lightning-fast speed of international finance. But it’s not just the upper crust of high finance who can benefit from this new technology. Most simply, a blockchain is an inexpensive and transparent way to record

Algorithm marketing

Inspired by results from retargeting, marketers are scrambling to stitch together customer data, unleash machine learning and deliver personalised experiences in display and video ads, websites, apps, watches and – soon – refrigerators. Sign up for Which-50’s Irregular Insights newsletter But in our rush to hypertarget, marketers ignore the perils

retail, shopping, smartphone

In the race for buyers’ attention marketers cannot escape the law of diminishing returns and must start thinking about value, not volume. That’s the view of Marketo CEO Steve Lucas, who was speaking at the Marketo Marketing Nation Summit in San Francisco last week. Sign up for Which-50’s Irregular Insights

customer experience and marketing

Very few companies — perhaps as few as one in ten — are currently equipped to blend their marketing and customer experience processes, according to Oracle CEO Mark Hurd. He made the comments at Oracle’s recent Modern Customer Experience conference in Las Vegas. In an age when marketers are constantly

If you’ve read this far, then I managed to get your attention. In today’s media-saturated world, that’s no easy feat. So, thank you. Like an effective headline, digital advertising is designed to gain your (very limited) attention, hold it for long enough to initiate (or continue) a conversation, and then send you on

amazon-one

Shortly after Amazon confirmed it is indeed working on an Australian retail launch, the good folk over at CB Insights published a handy Amazon strategy teardown via webcast and 10,000-word report. It’s recommended reading and watching if you want to sound smart when talking about the Seattle giant. Presented by

The recent spate of store closings will do nothing but hasten the decline of physical retail, while providing only short-term profitability gains. Okay, so I know the US is over stored, and some locations just need to close, but there are many things going on here that must be considered.

The importance of digital channels for business is no longer in dispute as more and more companies are finding their audiences online. For the past seven years, Adobe has conducted an annual survey to explore trends and priorities in digital marketing and understand where the market is headed. Unsurprisingly, we

retail automation

Sentient machines, neural laces, AI that can beat the world’s best poker players. Wave after wave of developments and news about automation, artificial intelligence, robots and the dawn of another industrial revolution where “30 per cent of human jobs in the next 15 years” will be lost to inexorable developments

We have the technology. According to a McKinsey report, technology is now at a point that marketers can effectively deliver real-time personalisation. The pay off they say is improved customer experiences and ultimately, real returns for businesses. Take our Which-50 reader survey and go into the draw for a chance to