Must Reads

All around Australia households are receiving their winter gas and electricity bills, notifying them just how much they owe their power retailers. In the future, however, Catherine Tanna the CEO of EnergyAustralia, hopes retailers will be able to tell consumers just how much they’ve helped them save when the bill

Sexual abuse of children has been aided and encouraged by the rise of digital networks and platforms. In recent years the problem has been getting worse, according to Kristin Boorse, Director of Product Management at Thorn: Digital Defenders of Children, an anti-trafficking NGO. Boorse argues a coordinated effort is required

Legislators around the world want to give consumers more control over their data and personal information in the digital age. Already the effects of Europe’s General Data Protection Regulation (GDPR) are being felt by businesses worldwide. Yet the California Consumer Privacy Act (CCPA), a forthcoming privacy law from the home

A study by Which-50’s Digital Intelligence Unit reveals almost a third of marketing leaders say their marketing technology platforms are not delivering. CMOs and other marketing executives say they are are surprised by the lack of integration both inside – and between – marketing clouds, frustrated by the paucity of

Australia, Asia, APAC, map, globe

Across APAC consumers increasingly prefer digital channels for financial services. The trend, combined with regulatory changes that lower barriers to entry, is helping digital-only banks overcome incumbents’ traditional trust and scale advantages, according to new research from Forrester. But in Australia, the research shows the pace of switching to digital-only

Marketers are unhappy with the level of integration between the different technology tools they use to do their jobs. It’s an issue Which-50 has been interrogating with marketing executives, experts and analysts over the last three months, as we’ve tried to understand what’s driving a level of frustration with marketing

Amazon Seller Summit Sydney

Amazon’s Launchpad concept has arrived in Australia, providing a new platform for local direct to consumer brands to launch, market and distribute their products. The program aims to help local startups and entrepreneurs leverage Amazon’s retail expertise and infrastructure to promote their brands and grow their nascent businesses. Sign up

The revived proposal for the Identity-Matching Services Bill will allow the Department of Home Affairs to begin developing a national scheme of identity and data matching, including the expanded use of facial recognition technology. The contentious scheme would see the department operate a hub and spoke model of identity data

Machine learning-powered predictive analytics are generating a significant uplift in campaign response rates and member satisfaction for Virgin Australia’s  frequent flyer program, Velocity, according to its CEO, Karl Schuster.  Sign up for Which-50’s Irregular Insights newsletter While new technology is allowing the Velocity Frequent Flyer program to deliver personalised offers

The Australian market for neobanks is less than a year old, but the new entrants have big ambitions to change the way consumers bank — putting the pressure on Australia’s biggest and most established banks. The newcomers have already cleared significant hurdles by appeasing Australia’s regulators to secure their banking