Must Reads

Data has assumed a critical place in the arsenal of Australia’s marketers. The insights it provides and the visibility great analysis delivers on matters such like campaign performance is driving greater investment in data science. However, it is important to get the fundamentals right, according to leading analytics professionals at

When Australian online retailer Vinomofo launched its Singaporean operation before Christmas they filled their new warehouse with enough wine to last for two months. Or so they thought. A mere 48 hours after launch the company had all but sold out of its stock and needed to air freight more

CMOs have a much more sophisticated view of the real value digital channels provide than many people give them credit for. That is especially true of those marketing executives who have successfully embedded agility into the way they work. That’s a key insight from a new study called “CMO Insights

Jenny Williams, the chief marketing officer of health insurer HCF is suitably blunt about the world today’s marketers confront. “We are in a challenging environment.” Health insurance is highly regulated market she explains and as the cost of health and health insurance goes up every year and consumers look for

Traditional marketing plans often allow no room for change or necessary shifts. To make matters worse, proving ROI is often challenging and elusive. Increasingly though, this static, somewhat antiquated approach is becoming a thing of the past. On this flip side however, simply relying on agile, iterative planning — without

There’s more opportunity than ever to create engaging journeys that provide value to your customers. And while video advertising is the fastest-growing component of your strategy, as well as the best way to establish emotional connection and build brand favorability, it’s not used to its full potential. This is mostly

The industrial internet – where machines talk to each other and humans — will  grow into a $225 billion market by 2020. For industrial giants like GE, that represents a huge opportunity. With so much focus on the consumer internet many commentators have missed the transformative impact of digital on industrial markets – and

The age of autonomous driving is doing much more than ushering in new types of smarter cars and trucks. The value chain underpinning the whole automotive market — as well as its adjacent industries — is being forced to change. Read the third issue of Which-50 Magazine online for free

Customer Experience

Ten simple truths about customer experience (with links to relevant blog posts and subscription research reports from me and my peers on the Gartner for Marketing Leaders team): Whether or not you plan for it, your brand provides a customer experience to your customers. Customers collect experiences throughout their journeys

The next few years are going to be transformative from a marketing perspective in the financial services sector – partly driven by a new generation of marketing technologies but also continual changes in consumer behaviour. This will lead to Digital Darwinism, says senior financial marketer Stephen Ingledew, who has held