Must Reads

marketing and machine learning

In a recent AdExchanger Talks podcast, Nate Woodman of IponWeb surfaced the specter of what we might call the brand-gorithm: a proprietary algorithm unique to a brand and used to make decisions such as how much to bid on an impression or what message to serve. Take our Which-50 reader

Marketers say measuring return on investment is at the top of their agenda, but almost four out of five admit they are not doing it successfully. It is one more headache for a profession that is expected to have robust commercial as well as creative skills. Take our Which-50 reader

Sears

This week, Sears reported that it has “substantial doubt” about its ability to stay in business unless it can borrow more and tap cash from more of its assets. The retailer has been a bricks-and-mortar cautionary tale for so many years, you can be excused if you thought this was old news.

Shantanu Narayen speaking at Adobe Summit 2017 in Las Vegas

Adobe’s is perhaps one of the most successful yet least-discussed business transformation stories in the world since the start of the commercial Internet. And that’s a shame, because it holds a clear message of success —  and clear replicable lessons for global incumbents in an age of disruption. Consumers love disruption until

“If you don’t have an AI strategy you are going to die in the world that’s coming.” That’s the warning from eBay president and CEO Devin Wenig. Take our Which-50 reader survey and go into the draw for a chance to win a pair of Sony H.ear Bluetooth headphones or

The term “Edge computing” is starting to get a lot of air time, along with suggestions it might blow away clouds and get the likes of Amazon and Microsoft trembling. It won’t do that. Indeed, it might just give the big clouds an interesting extension. Take our Which-50 reader survey

All that investment in loyalty programs (and in the technology underpinning it) may just have been a very bad idea, according to new research by McKinsey and Company. According to the management consultants, digital technologies have transformed the customer journey so radically that you are probably more likely to get

Sources within Airbnb have confirmed what industry analysts have speculated for years – Airbnb is not a lodging company. Sure, they offer more guest rooms worldwide than any hotel company and have turned this into a massively profitable business (while launching entirely new business models for smaller entrepreneurs to pursue).

Today, cloud computing is eating enterprise data centers, as more and more workloads are born in the cloud, and some are transforming and moving to the cloud. But there’s another trend that will shift workloads and data and processing and business value significantly away from the cloud. Take our Which-50

IBM tells a nice story about Watson and oncology in India. The country has a paucity of oncologists — roughly 2000 in fact — to cover a population of 1.3 billion. Get cancer in India and your chances of receiving specialist care are, in relative terms, almost non-existent. Enter Big