Must Reads

Getting culture right is the key to success in a digital world and resolving culture issues is “no longer optional.” That’s according to a new report from according from McKinsey & Company. “Leaders won’t achieve the speed and agility they need unless they build organisational cultures that perform well across

IoT, City, connection

Many marketers are only now getting used to the advantages of cloud computing, having been led there often by their marketing technology providers. But a new trend is emerging that could disrupt cloud computing, or radically reframe how it operates at the margin. Welcome to edge computing. In the cloud,

Gartner’s 2017 Hype Cycle for Marketing and Advertising is out (subscription required) and, predictably, AI for Marketing has appeared as a new dot making a rapid ascent toward the Peak of Inflated Expectations. I say “rapid” but some may be surprised to see us projecting that it will take more

AdRoll co-founder and Strategic Advisor Adam Berke

The convergence of AdTech and MarTech may not be as radical as it appears. According to Adam Berke, an AdRoll strategic advisor, the two technology disciplines have been merging for some time, and renewed interest in the subject is a result of new perspectives. “As soon as these definitions were

Opaque AI

In 2004 NASA scientists and engineers embarked on a two-year journey to develop artificial intelligence software that could design a satellite antenna. They came up with an algorithm modeled on Darwinian evolution which takes specific design parameters such as size and frequency bands and generates random antenna designs. These are

L'Oreal

While much of the focus on the impact of digital stays fixed on insurgent new businesses, it is just as interesting – and often more useful to ask – which traditional companies are doing digital transformation well? L’Oreal and Starbucks are two immediate candidates. Both these powerhouse brands have been

vintage toys, robot, AI, machines

Artificial Intelligence (AI) will become a feature of almost every new software product and service by 2020, according to forecasts from Gartner. Gartner’s analysts also predict that by 2020, AI will be a top five investment priority for more than 30 per cent of CIOs. But in the rush to

Digital disruption in book publishing by John Birmingham

My first year as a working writer I made a hundred and thirty-five dollars and ate a lot of generic poverty noodles. My second, a bumper year, I broke two hundred. It was encouraging, but not enough to upgrade to those fancy Maggi noodles the big, prize-winning authors get. After

stock market

Marketing technology (martech) and advertising technology (ad tech) will increasingly resemble fintech. In turn that will lead to a world where marketers can buy and sell audiences on the stock exchange, in just the same way that investors trade frozen oranges and pork bellies according to Tim Whitfield, director, technical

Old Media

Market disruption tends to bring out the rent seekers. This month it’s the media companies that have decided the answer to their salvation lies in government regulation. They would be better served making products that people will pay for. As we reported previously, two separate entreaties on opposite ends of