Must Reads

With the overwhelming majority of executives identifying customer experience as a top priority for CEOs, McKinsey & Company have identified four pillars of great customer experience performance. Which-50 and ADMA are introducing a one day classroom-based digital transformation education program for senior executives lead by visiting US subject matter expert Courtney Hunt PhD.  Places are

city

When it comes to implementing enterprise-wide digital transformation programs Australian businesses are overstating their achievements, according to a new study from research firm Tech Research Asia. The report, Taking Digital to the Next Level, found Australian businesses are talking to the talk, acknowledging the critical importance of digital, but may

Boards and digital

Boards of Australia’s biggest companies have often put a premium on stability over speed, believing this to be the prudent strategy. They might be kidding themselves, according to a leading Australian technology executive. This failure of boards to appreciate the changed conditions of the market wrought by digital disruption —

Account based marketing

Customers these days are typically much further along the decision-making cycle before they engage with providers than they were in the past. This is especially true in the B2B segment. And, while the research companies might argue at the margins about precisely how far they are along the cycle, all

What would happen to the insurance industry if a critical mass of autonomous vehicles eliminated many road accidents and injuries? Or if a digital giant with strong customer relationships — say, Amazon — began selling insurance? These scenarios are among a handful of threats identified by management consultancy  McKinsey &

Forrester Research has named SAS, IBM, Adobe, and Pitney Bowes as leaders in customer analytics solutions. SAP, FICO, Teradata, Angoss, Alteryx, and Manthan were deemed strong performers, and AgilOne is a contender. Which-50 and ADMA are introducing a one day classroom-based digital transformation education program for senior executives lead by visiting US

Niall Keating, head of big data at Coles whose job is to modernise and simplify the supermarket giant’s information ecosystem, wants to see a rise in graduates with “hardcore software engineering skills.” Which-50 and ADMA are introducing a one day classroom-based digital transformation education program for senior executives lead by visiting US

Bank branches and customers

Is the branch dead? Billions of dollars of banking real estate may hinge on the answer to that question. According to Elizabeth Robillard, author of the recently released Director’s report: Future Branches 2016 the answer is; “no, but it is changing.” Which-50 and ADMA are introducing a one day classroom-based digital

Felix Krueger, director, Which-50 Media

Five years ago content marketing was in its infancy in Australia with little to no knowledge about the philosophy behind this new approach to marketing communication.  Fast forward to 2016 and content marketing is not only huge; it’s widely considered to be the saviour of customer engagement in times of

The Australian online advertising market grew by almost 30 per cent in the 2016 financial year, hitting $A6.8 billion, according to the latest the IAB/PWC report. That’s the best growth result in five years. But, once again, the IAB danced a merry jig around the only issue that really matters: the