Must Reads

We are all witnessing the death of the PC industry as the desktop sector goes gentle into that good night. There is little rage evident, except perhaps among the shareholders of some previously lucrative technology outfits. Six years ago this week, Apple’s then-CEO Steve Jobs announced to the world that the long-rumoured iPad

Digital leaders have mastered the ability to operate at genuine scale while not sacrificing agility, according to management thinkers at Bain. A paper called “Anatomy of a digital forerunner”, written by Elizabeth Spaulding, Sarah Dey Burton and Greg Caimi, argues “Business and retail customers alike have come to expect a smooth, omnichannel

When beginning a new predictive analytics project, the client often mentions the importance of a “quick win”. It makes sense to think about delivering fast results, in a limited area, that excites important stakeholders and gains support and funding for more predictive projects. A great goal. When beginning a new

Search advertising spending in Asia Pacific continues to experience robust growth according to Kenshoo’s analysis. Indeed Asia Pacific and Japan (APJ) is now the fastest growing region for search advertising in the world, according to the Kenshoo study of its customer data. The data, described in the Search Advertising Trends

“Our product is simple but our logistics and product life cycle are very complex.” So says Ethan Nyholm, owner, co-founder and CEO of STM Bags, neatly encapsulating why the 17 year old company has shifted its core systems into NetSuite’s cloud. STM bags started life in a bedroom in Bondi in 1999

The fear of reputational risk to banks from social media, and actual risk from cyber security matters is rising significantly according to a new global survey by PWC and Centre for the Study of Financial Innovation. The research, based on 762 responses from bankers in over 50 countries is part

Walk into any store in any city selling any type of product, and you’ll immediately see why improving customer experience is a top priority for today’s digital marketer: Customers use a variety of devices from smartphones, to tablets to desktop computers, spanning multiple operating systems and browsers. Consumers use these

With a variety of analytics tools on the market, more organisations are feeling data-savvy. But the desire to be data-driven does not equate to acting intelligently on that data, according to Alan D. Duncan, Research Director and Frank Buytendijk, VP, Distinguished Analyst at Gartner. Rather, an organisation must recognise the characteristics of

Do you to respond to your friends by phone, but ignore them in the street? Reply to emails, but ignore their texts? This clever insight from The Drum neatly encapsulates the problem cross-channel automation looks to solve for marketers coming to terms with life in a multi-channel world. Life used to be so easy for marketers.

Bitcoin is winning. It wasn’t meant to be this way. Not so very long ago, Bitcoin seemed to have passed its moment. Its reputation as the preferred currency of terrorists, drug dealers and pornographers — while always overstated — did little for its legitimacy. Then, as the speculators piled on and