Must Reads

brand safety podcast

Welcome to the launch of Which-50’s podcast initiative. We are running our first four podcasts as part of the ADMA Brightest Minds series. Sign up for Which-50’s Irregular Insights newsletter Brand safety is much in the news of late, with Google’s well-documented problems on Youtube filling the marketing technology headlines

“The most complex technology project in our history.” That is how Chris Daniels, the former head of digital transformation at Sydney Opera House describes the reality of the iconic Australian’s transformation programme. The Sydney Opera House is one of the world’s busiest performing arts centre and Australia’s number one tourist

robot, AI, work

Many companies know they must adopt artificial intelligence to automate processes and increase efficiencies to remain competitive. However, in a rush to adopt and leverage new technologies in the endless race to be innovative, the noise of the stampede may have drowned out what real benefits AI directly brings to

More CEOs are being sacked for ethical lapses thanks to increased public scrutiny and accountability of executives. Turnovers due to ethical lapses rose from 3.9 per cent of all successions in 2007–11 to 5.3 per cent in 2012–16 — a 36 per cent increase, according to the 2016 CEO Success

Digital transformation could unlock US$190 billion in value across the mining industry over the next 10 years. That’s according to an analysis by the World Economic Forum with Accenture Strategy, titled Mining and Metals Digital Transformation and the industry’s ‘new normal.’ Sign up for Which-50’s Irregular Insights newsletter And according

Divorce, Separation

This week we’re thinking about marketing technology as we prep for our third sensational Gartner Digital Marketing Conference in San Diego. Specifically, we’re asking: What is marketing technology (aka martech), exactly? And: Does it belong in the same hub/cloud/stack as adtech? A few years ago, it became somewhat common to hear

Blood donation

Less clinical, more retail. That’s the vision for Red Cross Australia’s 100 donor centres across the country, as the not-for-profit aims to improve its relationship with donors. Sign up for Which-50’s Irregular Insights newsletter “Until February this year none of our channels spoke to each other. SMS, phone, email none

Globe, blockchain, world

Big Wall Street companies are using a complicated technology called blockchain to further increase the already lightning-fast speed of international finance. But it’s not just the upper crust of high finance who can benefit from this new technology. Most simply, a blockchain is an inexpensive and transparent way to record

Algorithm marketing

Inspired by results from retargeting, marketers are scrambling to stitch together customer data, unleash machine learning and deliver personalised experiences in display and video ads, websites, apps, watches and – soon – refrigerators. Sign up for Which-50’s Irregular Insights newsletter But in our rush to hypertarget, marketers ignore the perils

retail, shopping, smartphone

In the race for buyers’ attention marketers cannot escape the law of diminishing returns and must start thinking about value, not volume. That’s the view of Marketo CEO Steve Lucas, who was speaking at the Marketo Marketing Nation Summit in San Francisco last week. Sign up for Which-50’s Irregular Insights