Must Reads

In the field of attribution if you’re trying to get to perfection, you’re going to be disappointed. That’s the view of Adam Berke, president and CMO of AdRoll, the world’s largest retargeting platform who tells Which-50, “Attribution is not necessarily about being 100 percent right. It’s about being less wrong.” According

Rocketfuel

Marketers need to rethink how they target their consumers, and use the power of artificial intelligence and machine learning to pitch their wares at precisely the right moment. That’s the view of David Gosen, Managing Director and SVP International at Rocket Fuel, who spoke to ADMA during a recent visit down under.

Brett Wilson

The centrality of data to marketing success is driving brands to take greater control over their marketing and advertising  technology and to wrest control back from their agencies. That’s our take out from a recent meeting with Brett Wilson, the CEO and co-founder of TubeMogul, the video advertising technology platform that

The Economist, among others, has wondered how long we will tolerate the monopolising effect of Google, Facebook and others in our daily commerce. Some of us have marvelled at Google’s ability to sustain its position based effectively on an algorithm increasingly corrupted by paid search results. In a parallel universe,

Technology is changing the way we market to customers and prospects alike. But the fundamental problem of efficiency remains: how can CMOs identify and reach the target audience that is most likely to respond favourably to their marketing proposition? Technology has recast the marketing game. But the fundamental problem of

Marketing technology infrastructure

The most successful CMOs understand that putting customers at the center of marketing requires more than just a technology purchase. Having observed hundreds of marketing technology decisions by brands, it’s clear  that the best practitioners follow familiar paths to success. • Equip yourself with the knowledge before you start talking

marketing technology

Brands have always wanted to put customers at the center of their marketing. The convergence of three technology developments now gives marketers the opportunity to do this; Marketers can continually build profiles of customer or prospects fusing together the different devices, logins, social platforms, loyalty or ecommerce systems. Almost anywhere

adtech

In this three part series Timothy Whitfield, director, technical operations at GroupM shares his adtech predictions for 2020. Read part one here and part two here. This article concludes the predictions for adtech in 2020. There are many other topics to discuss and many other technologies that need to be

grocery delivery

Online sales at Coles are up 25 per cent year-on-year, driven by a commitment to customer service says Stuart Freer, GM Digital IT and User Experience at Coles. “At Coles Online we are actually growing at 25 per cent annually. That’s something that we are managing very carefully, because when

adtech

In this three part series Timothy Whitfield, director, technical operations at GroupM shares his adtech predictions for 2020. Read part one here. Following on from the previous article about the prediction of AdTech in the year 2020; here is part two of that same series. The article is founded on