Must Reads

WHICH 50 : Strong global growth in retargeting across the Facebook : AdRoll Advertisers around the world increased their spend on retargeting across Facebook by 31 per cent according to an analysis of data from the AdRoll Network. And that retargeting paid significant benefits according to the authors of the

A recent study commissioned by Oracle Marketing Cloud and conducted by ExchangeWire Research has revealed a plethora of interesting sound bites and statistics around the current DMP market. The report makes for interesting reading and is worth a look here but to make things easy, here’s an abridged version (with a little opinion

While everyone is harping on about how brands need to do some ‘real-time marketing’ a report coming from market research company TNS Global has said the term is too narrow, which is why marketers are struggling to actually do the marketing tactic. Many big calendar events are the ones that

Whilst Mark Zuckerberg is out touting the power of Facebook to deploy news, ads and videos to the masses, behind the scenes at Facebook a highly credentialed team of scientists are working on innovations far more exciting than trending cat pictures and Buzzfeed quizzes.  Backed by a team of 50

The rise and rise of the sharing economy continues to impress, as do the business models of companies like Airbnb, Uber, and Airtasker.Always a nostalgic I think back to my experience with DealsDirect which is now over a decade old. Whilst it true to say there was a thrill watching

As with its key platform announcement earlier in the week, the impact of the Internet of Things took centre stage when Salesforce CEO Marc Benioff delivered his keynote address at Dreamforce earlier today. Dreamforce is the company’s annual homage to its customers, and its scale dwarfs that of other industry

Accenture is buying Cloud Sherpas, a leader in cloud advisory and technology services specializing in Google, Salesforce and ServiceNow. The move will strengthens Accenture’s position in the enterprise cloud services market, and it the latest in a series of acquisitons to fill out the company’s digital footprint. Companies like Accenture