Must Reads

Brand versus performance marketing

If you want to see an insurgent digital company that ticks all the boxes of contemporary Internet nomenclature, it would be hard to go past Zuper. An innovative fintech, its members sit at the core of the business, crowdsourcing the expertise needed to pick trends, build products and even help

Research group Gartner has issued a scathing assessment of the state of digital transformation in Australia, reporting that ambition surpasses performance, that the risk of disruption is underestimated, and that there is little appetite to experiment with new business models. Called “Digital Business Transformation: An Australia Perspective” the report suggests

Digital transformation is taking hold in the superannuation sector as funds make more use of data to add value for members. Adam Gee, partner in KPMG’s super advisory business says there has been a change of pace in the last 12-18 months as firms invest in member analytics and market

By 2050, nearly 10 billion people will walk the Earth. To satisfy their daily need for two trillion calories, the global agriculture industry has to increase food production by 70 per cent, according to the the UN Food and Agriculture Organisation. As that demand surges, digital technology is beginning to

For the month of July, we secretly erased men from Which-50. Our audience numbers dropped, our social presence evaporated, and we annoyed people who for years have helped us build our brand off the back of their hard work and expertise. They did nothing wrong — we were just jerks —

So, that escalated quickly. One tweet and one Facebook post were enough to flood my mentions and DMs with a douchebro tsunami. Say what now, JB? A week ago I agreed to write a quick column riffing on Which-50’s crazy-brave experiment over the last month to remove all the snags

Nine is buying Fairfax. The two Australian media companies announced this morning a proposed transaction that will see Nine acquire all Fairfax shares to create Australia’s largest media player. Following the close of the transaction, which is still subject to approvals, Nine shareholders will own 51.1 per cent of the

When the famous management consultant Peter Drucker said “you can’t manage what you can’t measure” I doubt he imagined a world where almost anything could be measured and that data instantaneously transmitted to a system where machine learning and smart algorithms could analyse the data and provide support for business

Once seen as disruptors for hire, and often met with entrenched organisational resistance, Chief Digital Officers have emerged as key strategic operators.  Increasingly they also have a direct reporting relationship to the CEO, according to studies conducted by Forrester Research and others. However, despite the growing centrality of digital strategy, the role

CX professionals are running out of low hanging fruit. As organisations move to become more customer centric most have already upgraded front end engagement systems and digital channels. However, those easy opportunities are quickly dissipating, leaving only the more challenging and resource intensive CX initiatives. That’s the view of SaaS