Must Reads

The principle objection of consumers is not with advertising, it's with the surveillance.

Consumers repudiate and recoil from a central organising principle of modern marketing: that brands can — and do — target advertising and other messages at them based on their web browsing behaviour and other personal data. Participants in the global digital marketing ecosystem have convinced themselves that consumers are thoroughly

Our cover story this week on consumer attitudes to data surveillance clearly hit a nerve. The reaction of many industry leaders we contacted in preparation for our report speaks volumes — many bolted for the exit as soon as they saw the questions. Perhaps they watched Mark Zuckerberg and his executives

As digital ad revenue is diverted to Google and Facebook, big publishers are embracing subscription revenue, enforced by paywalls online, with new enthusiasm. However business models are far from figured out. Global publishers operating in Australia are also increasingly turning to analytics to better understand their audience in an effort

marketing team strategy planning market meeting

A marketing leader today could struggle to recognise the marketers of the future with technologies like artificial intelligence and neuromarketing emerging as the key tech drivers over the next five to seven years according to a new study.  A new Marketo report, Marketing 2025: The future of skills and technology in marketing

With a federal election looming, concerns have been raised that the foreign influence exerted on democratic processes during the 2016 US presidential election and Brexit campaigns could occur in Australia. Experts Which-50 spoke with suggested attempts by foreign governments to sow discord are likely here, as the political and civil

media agency, advertising agency

This year global digital advertising spends will smash through the $300 billion threshold, before ballooning to almost $420 billion by 2022. According to eMarketer, which published the figures, within two years digital will absorb the majority of the world’s advertising spend. That should mean happy days for the media buyers

The digital arm of the NSW government is taking a new holistic approach to the delivery of government services in an effort to improve citizens’ life journeys. Interacting with government agencies should be simple and effective, particularly in time of need, according to Digital.NSW. Sign up for Which-50’s Irregular Insights

Amazon, Prime

Amazon is a growing force in digital advertising, gradually muscling in on Google and Facebook in a concerted effort to grow advertising revenue from its increasingly “pay-to-play” platform. Sign up to Which-50’s Digital Marketing Newsletter Google, under particular threat as a competing search engine, is already responding with its own

Volt Bank has today become the first of Australia’s neobanks to be granted its authorised deposit-taking institution (ADI) licence from APRA. It’s the first retail challenger bank to receive an ADI licence since the early 2000s and comes eight months after Volt was granted its restricted banking licence, a pathway

US ad fraud consultancy Method Media Intelligence has written a report into one of the most popular games on the Google Play Store, accusing it of being a “major source of fraudulent traffic and games install attribution”. Word Link, a game developed by Worzzle Games, is one of the top