Must Reads

CMOs have a much more sophisticated view of the real value digital channels provide than many people give them credit for. That is especially true of those marketing executives who have successfully embedded agility into the way they work. That’s a key insight from a new study called “CMO Insights

Traditional marketing plans often allow no room for change or necessary shifts. To make matters worse, proving ROI is often challenging and elusive. Increasingly though, this static, somewhat antiquated approach is becoming a thing of the past. On this flip side however, simply relying on agile, iterative planning — without

There’s more opportunity than ever to create engaging journeys that provide value to your customers. And while video advertising is the fastest-growing component of your strategy, as well as the best way to establish emotional connection and build brand favorability, it’s not used to its full potential. This is mostly

The industrial internet – where machines talk to each other and humans — will  grow into a $225 billion market by 2020. For industrial giants like GE, that represents a huge opportunity. With so much focus on the consumer internet many commentators have missed the transformative impact of digital on industrial markets – and

The age of autonomous driving is doing much more than ushering in new types of smarter cars and trucks. The value chain underpinning the whole automotive market — as well as its adjacent industries — is being forced to change. Sign up for Which-50’s Irregular Insights newsletter Electric vehicles, autonomous

Customer Experience

Ten simple truths about customer experience (with links to relevant blog posts and subscription research reports from me and my peers on the Gartner for Marketing Leaders team): Whether or not you plan for it, your brand provides a customer experience to your customers. Customers collect experiences throughout their journeys

The next few years are going to be transformative from a marketing perspective in the financial services sector – partly driven by a new generation of marketing technologies but also continual changes in consumer behaviour. This will lead to Digital Darwinism, says senior financial marketer Stephen Ingledew, who has held

One quarter of the world’s bank profits could evaporate in the next three years. Digitalisation, a weak global economy and regulation will put those global bank profits under serious stress according to a new report from McKinsey & Company. Called A brave new world for global banking: McKinsey global banking annual

Australian online retailer Adore Beauty has quietly closed the doors of its Tmall storefront, opting for a different approach to cross-border trade. Adore Beauty opened the store on Alibaba’s global marketplace in April 2016 as a way to enter the Chinese market, selling a limited range of organic Australian beauty

First the bad news. Large companies are still struggling to successfully implement their transformations and their . That’s the view of Dr Didier Bonnet the Executive Vice-President at Capgemini Consulting and the leader of the firm’s global Digital Transformation practice. He is also the executive sponsor for the six-year-old research