Must Reads

With COVID-19 torpedoing many of the strategies that marketers use to engage their customers and prospects, content marketing has assumed greater importance this year than ever before. During the second half of 2020 Which-50 collaborated with Sitecore on a unique series of digital events called Content Conversations, where we examined

Data is the strategic asset of the contemporary enterprise. It drives customer experience, empowers marketing and informs product development. Yet many organisations still struggle to tame their organisational data and to deliver insights to the executives who need to make decisions, or increasingly to the algorithms that need to determine

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Cost is often one of the earliest incentives that leads organisations to consider Cloud computing. That incentive is probably even stronger in the current economic circumstance, says Scott Taylor, an independent consultant from Thirdrock, with a long pedigree in SAP projects and stints at companies such as Deloitte and Ernst

Digital channels such as social media, alternative news sources, blogging, and crowdsourcing have become critical in the fight for social justice. Campaigns that harness people power through online platforms can add pressure to decision-makers and can shift the outcome of diplomatic and political agendas.  But despite the often fraught relationship

Internet use surged around the world during the pandemic but the traffic growth is being outstripped by a rise in malicious actors and cyber attacks, according to Akamai. The company, whose servers deliver a large portion of the content on the internet, on Wednesday warned bad actors are being attracted

Build it yourself, establish a skills pipeline and pay public servants market rates. That’s how Singapore built world leading digital capabilities within government, according to one of its architects, Chan Cheow Hoe. Chan, the Chief Digital Technology Officer of Singapore’s Government Technology Agency says developing digital capabilities and services in

C-suite executives say COVID-19 has accelerated their digital plans by as much as a decade in a matter of months, according to a poll by McKinsey & Company.  The digitisation of an organisation’s offerings accelerated by seven years on average around the world because of COVID-19 and subsequent restrictions, according

Tensions between the ASX and the CHESS Replacements Stakeholder Group (CRSG) — whose members include shareholder associations and registry businesses — are burning red hot as the parties argue over the market impact of the proposed Distributed Ledger Technology (DLT)-based replacement to CHESS. A letter sent by ASX Chairman Rick

digital strategy meeting planning digital

Groundbreaking international research by MIT’s Center for Information Systems Research (CISR) reveals that enterprises that invest in building the digital skills of their internal workforce significantly out-perform those who cut back or who attempt to build their digital skills by hiring contractors or other forms of outside expertise. That conclusion

Almost all Australians want more control and choice over the collection and use of their data as trust in organisations to handle personal information continues to decline. That’s one of the key takeaways from the national privacy regulator’s major survey, released today, as it prepares to reshape Australia’s laws for