Must Reads

The term “Edge computing” is starting to get a lot of air time, along with suggestions it might blow away clouds and get the likes of Amazon and Microsoft trembling. It won’t do that. Indeed, it might just give the big clouds an interesting extension. Sign up for Which-50’s Irregular

All that investment in loyalty programs (and in the technology underpinning it) may just have been a very bad idea, according to new research by McKinsey and Company. According to the management consultants, digital technologies have transformed the customer journey so radically that you are probably more likely to get

Sources within Airbnb have confirmed what industry analysts have speculated for years – Airbnb is not a lodging company. Sure, they offer more guest rooms worldwide than any hotel company and have turned this into a massively profitable business (while launching entirely new business models for smaller entrepreneurs to pursue).

Today, cloud computing is eating enterprise data centers, as more and more workloads are born in the cloud, and some are transforming and moving to the cloud. But there’s another trend that will shift workloads and data and processing and business value significantly away from the cloud. Sign up for

IBM tells a nice story about Watson and oncology in India. The country has a paucity of oncologists — roughly 2000 in fact — to cover a population of 1.3 billion. Get cancer in India and your chances of receiving specialist care are, in relative terms, almost non-existent. Enter Big

Marketers need to “stop living a lie” and reassess the metrics they use to determine the success of their digital campaigns. That’s the view of Steve Lucas, the new CEO of Marketo, who stepped into the top job at the marketing software company in October 2016. Sign up for Which-50’s

Volvo has told the Australian government it is prepared to accept the full liability for damages or injuries caused whenever one of its cars is in full autonomous driving mode. Sign up for Which-50’s Irregular Insights newsletter In a submission to a federal parliamentary inquiry into driverless vehicles, Kevin McCann

You’d imagine a bloke who had just trousered a quarter of a billion bucks would be in a passably good mood. But if that bloke’s name was Gerry Harvey, you’d be dead wrong. The billionaire boss of Harvey Norman marked the retailer’s record half-yearly profit of $257.29 million with an

Content has always been king in the media and entertainment industry but now data is moving to the centre of the industry’s business models. That’s the opinion of Steve Canepa, general manager of global media & entertainment industry at IBM. Sign up for Which-50’s Irregular Insights newsletter The promise of

Technology is an enabler. It helps to deliver the goal, but it should never be an end in itself. Too many marketers still think that their troubles end when they turn on the machine. Worse, they cede too decision making to technology professionals while underestimating the opportunity to drive significant