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Chatbots and the conversations they facilitate are creating troves of new customer data. Leaders are already using this data to create opportunities for marketing, according to James Kraeutler, VP of the ISV and technology alliance program at Genesys. However, successfully leveraging these new marketing opportunities requires avoiding a common technology

IBM is getting out of martech. The IT giant announced on Friday that it is offloading its remaining marketing and commerce solutions to private equity firm, Centerbridge Partners L.P, in order to focus on other strategic technologies, including AI, hybrid cloud, SaaS and, in particular, supply chain. Just a few

Nobody likes Nazis. Even Nazis aren’t super keen to be associated with them, which is why euphemisms like “ethno-nationalist” and “right-wing extremist” start trending whenever some white supremacist mouth-breather breaks into the news cycle. Increasingly, however, white supremacist mouth-breathers are the news cycle. From genuine monsters, live-streaming mass atrocities in

Companies are being urged to consider the ethical implications of their AI ambitions to ensure that as the technology increasingly embeds itself in our lives, it doesn’t take away the values society holds dear. “Technology may let us do new things quicker, faster and cheaper, and easier, but at the

There hasn’t been much good news out of publishing and media since the Great Recession, but one segment, recorded audio, is exploding everywhere, all at once. The US audiobook market recored 47 per cent year on year growth in the last twelve months. Audible Australia recently announced an aggressive push

As Adobe’s annual global Summit wraps up in Las Vegas, Which-50 has learned that some of its biggest customers are committed to building a worldwide Adobe Experience Cloud user group and developer community they are calling the Adobe Global Community. They are aggregating and formalising — via a mutual benefit

The opposition has vowed to reform Australia’s “terrible” new encryption laws, which currently give Australian security agencies unprecedented powers to access encrypted messages. Labor helped pass the Assistance and Access Bill which created the laws late last year with an agreement from government that significant amendments would be made early

Coles has selected advanced robotics technology and a new suite of software to help improve profit margin for its ecommerce sales and double the number of home deliveries it can make. The supermarket has announced its has entered an exclusive partnership with British supermarket and solution provider, Ocado, to deploy

Australian business software-as-a-service (Saas) customers complain of opaque pricing with hidden costs, implementation challenges, limits on capability and auto-renewals. Security also remains a key concern. Little wonder SaaS vendor are sweating on renewal rates. With Australian companies tipped to spend $4 billion on SaaS products this year, according to figures

“Simple is hard,” Steve Jobs once famously cautioned. To that oft-referenced insight, you can now add that it is also necessary. In an age when consumers take their best experience in any context and apply it to every context, making life simple, fast and easy for the customer is an