The global crisis brought on by COVID-19 has forced many businesses to rapidly and radically change the way they deliver services to their customers.

Prior to the pandemic WW, previously known as Weight Watchers, was running 30,000 face-to-face workshops a week around the world. On March 16th global lockdown measures and social distancing advice meant the in-person events needed to be scrapped indefinitely. Four days later the company had a solution.

In this week’s Which-50 Minicast journalist Joseph Brookes speaks with Nicole McInnes, the director of marketing and commercial for WW in Australia and New Zealand to discuss how the company rapidly transformed its operations to serve its customers in an exclusively digital world.

Which-50’s Minicast publishes each Tuesday. Follow Which-50 on LinkedIn to be the first to view it. 

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