Executives must continually assess and evaluate their priorities in order to efficiently focus their attention. In order to make these choices, there has to be a guiding principle that governs decision-making every day, helping them to stay aligned to their company and personal mission.

WPP is the world’s largest advertising and creative transformation company. Its leading brands exist across all communications, experience, commerce, and technology disciplines.

In this week’s mini cast, Jens Monsees, the CEO and Managing Director of WPP Australia and NZ, describes the philosophy that helps him to prioritise.

The minicast was produced by Velvet-Belle Templeman

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