Facebook’s newest ecommerce play has the potential to radically shake up the digital marketing and retail landscapes, according to retail expert Nathan Bush.

Unveiled last week, Facebook Shops is a new set of commerce tools that allow retailers to set up online storefronts on Facebook and Instagram.

In this week’s Which-50 Minicast Nathan Bush, the founder of ecommerce consultancy 12High and the former Group Digital Manager at Super Retail Group, breaks down the significance of Facebook’s announcement, including how it will reshape advertising, marketplaces and the online shopping experience. 

Which-50’s Minicast publishes each Tuesday. Follow Which-50 on LinkedIn to be the first to view it. 

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