The buy now, pay later market is heating up.
Over the last five years, several BNPL providers have emerged which allow shoppers to pay by installments over time, instead of paying the full amount upfront. Last month a new global competitor, Klarna, arrived in Australia with serious backing from the Commonwealth Bank.
In the latest Which-50 Minicast, Which-50 editor Tess Bennett discusses Klarna’s strategy for taking on the Australian market, what makes it different and how local retailers have reacted to the launch.
Klarna’s Business Model Adds New Competition To Buy Now, Pay Later Market
Buy Now Pay Later Service Klarna Launches In Oz With $300 Million Backing From CommBank
Buy Now Pay Later Debt Will Soon Hit $1 Billion. How Sustainable Is The Model?
Which-50’s Minicast publishes each Tuesday. Follow Which-50 on LinkedIn to be the first to view it.