The shift to sustainability in business is a long term global megatrend that will drive the next great round of disruption and transformation, creating new economic opportunities and sending powerful pricing signals to a new generation of entrepreneurs.

In the latest Which-50 Minicast, Which-50 editor-in-chief Andrew Birmingham sets the scene for our coverage of sustainability – what happens when companies and markets commit to a sustainability goal, how does it drive change culturally and what separates winners from the losers?


The minicast discusses real-world investments in heavy industries such as clean steel. There are two such significant programs already well advanced in Australia; the Asian Renewable Energy Hub which has backing from the state government, Macquarie Bank and a consortium of green energy companies; and the gigantic Sun Cable project in the Northern Territory backed by Twiggy Forrest and Mike Canon-Brookes.

The minicast also addresses the huge and outsized impact data centres have on the creation of greenhouse gases. By 2025, it is anticipated that the ICT industry could use 20 per cent of all electricity and emit up to 5.5 per cent of the world’s carbon emissions.  Technology can directly mitigate this.

Lenovo DCG, for instance, has developed Lenovo Neptune, a technology already deployed and in use by major Australian customers. It utilises warm water for cooling (instead of air) to conduct heat more efficiently. And by removing the need to utilise low-efficiency chillers, the cooling technology majorly reduces energy consumption.

Further reading:

Our minicast series is published each Tuesday and highlights a key news story of the week in less than three minutes. Follow Which-50 on LinkedIn to be the first the access our weekly minicast.

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