The government announced a new draft mandatory code of conduct late last week to address “bargaining power imbalances” between Australian commercial media companies and platform giants Facebook and Google, including rules for the platform companies to pay for news content.
Developed by the ACCC and now under public consultation, the draft code includes rules for user data collection, algorithm ranking and paying for content, making Australia the latest country to try and clampdown on platforms use of news content.
In this week’s Minicast UNSW Associate Professor Dr Rob Nicholls explains how these bargains should work and the process if negotiations breakdown.
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