The way ads are bought and sold online appears due for an overhaul, after a landmark UK study revealed around half of the money advertisers spend online programmatically never reaches publishers.
In this week’s Minicast, Which-50 journalist Joseph Brookes discusses the findings from the ISBA Programmatic Supply Chain Transparency Study and potential implications in Australia as regulators conduct their own inquiries.
Read our in-depth report on the study here.
Which-50’s Minicast publishes each Tuesday. Follow Which-50 on LinkedIn to be the first to view it.