Gone are the days when businesses could only interpret consumer demand through tools like surveys and data such as sales outcomes. With the application of deep learning models and artificial intelligence, companies are increasingly predicting their customers’ future needs and servicing them in advance.

A2B is a market leader in the personal transport sector with a portfolio of brands including Cabcharge and Silver Service, but it is also a leader in payment solutions.

Looking at both mobility and payments as a vertical, they are working to create industry solutions to customise their service offering to deliver fit for purpose outcomes.

In this week’s minicast, Chief Customer Officer of A2B, Cyrus Church talks about how A2B is servicing more than just the primetime mobility needs of their customers.


Which-50’s Minicast publishes each Tuesday. Follow Which-50 on LinkedIn to be the first to view it.

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