As the COVID-19 pandemic takes hold, Citizens are also facing what the World Health Organisation has declared an “Infodemic” – an unprecedented wave of information related to the coronavirus.
Experts argue the level of disinformation surrounding the pandemic is unprecedented and publishers and advertisers aren’t immune.
In this week’s Which-50 Minicast, Joseph Brookes looks at the role ad tech is reportedly playing in both serving ads to publishers spreading misinformation and, in other cases, blocking ads for appearing next to news stories about COVID-19.
Which-50’s Minicast publishes each Tuesday. Follow Which-50 on LinkedIn to be the first to view it.