Brands around the world understand the power of automation. While it can be immensely powerful in changing the landscape of a business, getting the implementation right to ensure maximum efficiency is a key consideration for today’s corporate leaders.

We recently spoke with Heather Cook, Vice President for Asia Pacific at Seismic about the opportunities for brands in APAC when it comes to automation. Here we further explore the concept and take a closer look at the challenges many leaders face when implementing automated initiatives in their businesses.

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