Rubicon Project’s White Ops said they have successfully stifled attempts by Russian Botnets to compromise the Rubicon network.
The companies said the Russian fraudsters have been targeting premium programmatic video inventory, generating as much as 200-300 million non-human impressions per day.
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According to a statement from Rubicon, significant investments in inventory quality protections and technology successfully kept its marketplace insulated from this serious threat.
They companies were responding to the Methbot’ fraud operation – one of the largest and most profitable ad fraud bot operations uncovered earlier today by White Ops.
Michael Tiffany, CEO of White Ops, said, “We can confirm that Rubicon Project’s quality and anti-fraud measures sufficiently countered this wide-ranging scheme. Rubicon Project has long been a leader in the ongoing battle against ad fraud and their commitment to this sustained fight against bad actors clearly sets them apart in the industry today.”
“Quality matters more than ever in today’s digital advertising ecosystem. Our longstanding commitment to fighting ad fraud in every form protected our customers from the Methbot fraudulent activities detected today,” said Gregory R. Raifman, President of Rubicon Project.
According to Raifman, “Our industry is better for the work of the White Ops team to fight ad fraud and to call on every ad tech company to commit themselves to not just talking about fraud but to taking decisive actions to counter it. This is an effort we must all tackle together and we are proud of our partnership with White Ops and our shared commitment to fighting fraud in every form to ensure the continued growth of the highest quality advertising marketplace for buyers, sellers and consumers globally.”