Australian grocery wholesaler Metcash has expanded its online presence in China, opening an online store for its convenience brand, Fresh Pantry.

The new store on JD Worldwide marks Fresh Pantry’s first entry into China. The brand currently has two physical Fresh Pantry stores in Australia with 10 scheduled to open later this year.

Metcash, which supplies IGA supermarkets, also operates a store on Alibaba’s Tmall Global platform.

Over on JD, the Fresh Pantry brand is focused on providing consumers convenient and healthy options, with its online store offering products mainly in the food, household, baby and mother, wine and healthcare categories. The store also stocks brands that have not previously been available in the Chinese market, such as Vasse Virgin and Australian Diaries.

“With a physical store based in the CBD of Melbourne, the store on JD Worldwide will look to become the pre-eminent platform for Australian and New Zealand products and deliver an authentic Fresh Pantry shopping experience to consumers in China,” said Will Zhao, Metcash’s Head of China Operations.

“We believe that JD, with its excellent reputation for authentic products and world class logistics system, is the perfect platform for us.”

JD.com opened an office in Melbourne earlier this year to assist Australian businesses selling their products to China via its online marketplace.

“It is a pleasure for us to welcome Fresh Pantry to JD Worldwide,” said Winston Cheng, JD.com’s President of International. “As Chinese online shoppers grow ever more sophisticated and discerning, they are gravitating to high quality Australian food and healthcare brands. I am confident that Fresh Pantry, with its focus on quality and selection, is an excellent fit for our platform.”

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