Meal kit subscription company Marley Spoon has appointed Kate Whitney to the position of Chief Marketing and Growth Officer for Marley Spoon Australia. Whitney will be joining the team in Sydney on February 3.
Whitney joins Marley Spoon from Pernod Ricard in the US, where she was the Director of Digital Marketing, driving sales and brand loyalty among the millennial consumer segment.
Prior to Pernod Ricard, Whitney has worked with David Jones, where she spearheaded the development of the store’s credit card portfolio and re-ignited the Storecard with American Express, and Foxtel, developing the retail proposition and brand positioning which broke sales records for new subscriber acquisition.
Now returning to Australia, Whitney will be overseeing all of the marketing activity in Australia for both Marley Spoon and the company’s affordable meal kit alternative, Dinnerly. She will also be managing the strategic partnership between Marley Spoon and Woolworths, including cross-platform marketing campaigns and new initiatives between the two retailers.
“Kate joining the local team is an enormous coup for Marley Spoon,” said Rolf Weber, Marley Spoon Australia MD and Co-founder.
“Her experience of combining data-driven marketing with a consumer, subscription model is almost catered to the meal kit sector, so to have her here to lead our team in Australia is incredibly exciting. Her insight and leadership are going to be invaluable as Marley Spoon prepares for one of our biggest years yet.”
Throughout her career, Whitney has specialised in data-driven marketing and developing a strong brand identity for consumer-facing products and subscription services. Her unique skillset will mesh with Marley Spoon’s data-driven approach to all facets of the business, including marketing, culinary and production.
“In Marley Spoon, I saw three simple, killer benefits in one delightful product: convenience, low waste, and wellness,” Whitney said.
“I’ve never worked in a category that is so new and full of potential, that answers so many consumer needs at a period of phenomenal growth. Subscription services are becoming the new norm, which makes sense; Once you love a brand, and you trust that brand to take a problem away, you’ll continue to come back again and again.”