Marketing software provider Marketo has acquired ToutApp, a sales engagement software company based in San Francisco.
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ToutApp provides sales teams with sales campaign, content management, and analytics software to engage prospective customers in a personalised way to drive revenue growth.
Founded in 2011, ToutApp has more than 100,000 salespeople using its platform, with over 400 enterprise customers including Atlassian, CA Technologies, Citrix, Dropbox, Optimizely, Namely, Siemens, Revel and Tableau.
The acquisition will bring sales and marketing closer together and boost Marketo’s account-based marketing tools.
“Brands that win today engage customers in a meaningful way at every step of the journey and this requires coordinated execution across the entire enterprise, particularly within sales and marketing,” said Steve Lucas, chief executive officer, Marketo.
“I’m thrilled to welcome TK and his team at ToutApp to Marketo, where together, we’ll enable marketing and sales teams to drive revenue and demand seamlessly.”
ToutApp’s solutions, together with Marketo’s Engagement Platform, enable marketing to partner even more closely with sales to listen, learn, and engage with customers and prospects at scale across all channels and touchpoints, the company said.
“ToutApp and Marketo share a similar vision for empowering sales and marketing teams for success in the Engagement Economy,” said Tawheed (TK) Kader, founder and chief executive officer, ToutApp. “We’re excited to join Marketo and further our shared mission of delivering exceptional customer and prospect engagement.”
The acquisition builds on the launch of Marketo’s Account-based Marketing (ABM) product last year which brings revenue teams together to discover, manage, engage, and analyse key accounts in a highly coordinated fashion.
ToutApp will further enrich the company’s portfolio of solutions for aligning sales and marketing, complementing Marketo ABM and Marketo Sales Insights (MSI).