Marketing technology firms raised over a $US billion in Q1. Analytics the hot ticket

Marketing technology firms tapped the investment venture and other start up funding markets for over a billion dollars in the first quarter of 2015, with analytics the biggest draw card. The figure is a big increase on the $US718 million the VCs stumped up in the previous quarter.

An analysis by Martech Advisor (MTA) identified over $US350 million worth of money flowing into the data science game, with web and mobile analytics in particular finding favour with the Men in Suits.

Content companies attracted almost $US280 million, followed by social media marketing firms ($US167 million), open-stack platforms ($US114 million) and campaign-management firms, which pulled in about $US73 million.

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Spare a thought for the marketing cloud folk, who though they were on to a good thing. The category attracted precisely no money at all between January and March.

According to the analysis by MTA, “The most active VC firms during this period were Sequoia Capital and 500 Startups.

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