Marketing data consultancy Venntifact is launching a training and enablement division in response to a shortage of talent in the industry.

Venntifact’s first course, Martech Toolkit for Digital Professionals, is available to Australian marketing and technology professionals who want to build hyper-relevant technical and strategic business skills across emerging technologies.

The course is designed to upskill professionals in how data should be used to power modern marketing technology including; Data Management Platforms (DMP), Tag Management Systems, Digital Analytics, Experimentation Platforms, Customer Data Platforms (CDP), and how the technology ecosystem needs to be integrated to deliver relevant customer experiences.

Venntifact is now accepting applications for the eight week course here, which costs $3,750. Registration closes on the 13th of August and the semester commences 20th August 2019.

“There’s a big gap when it comes to what marketing technology can do, and what is currently being done in the market,” says Joey Nguyen, co-founder and director of technology & enablement at Venntifact.

“There’s a lot of very powerful technology that’s simply not being used to its fullest in Australia right now, and it all comes down to having the teams and skillsets required now and into the future.”

Nguyen argued this lack of skills has led to an over dependence on agencies and consultancies.

“We see many people bounce from role to role because their resume matches some in-demand-now technology due to short supply – even if their skills are not up to scratch. We’re launching our training course and talent division in order to open up the talent pool and keep Australia competitive on the global stage.”

Venntifact was founded in March 2018 and its clients include Audible, Westpac, Society One, KFC.

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