M.AD-TECH – Episode 04 – Mike Barker – CEO – DataXu

Timothy Whitfield / January 21, 2017

Home > Which-50 Insiders > M.AD-TECH – Episode 04 – Mike Barker – CEO – DataXu

In this episode we interview Mike Baker the global CEO of DataXu. Tim, John and Mike discuss Ad-Tech IPOs and also look at some recent news of the week including the recent layoffs at RocketFuel, the possible sale of Rubicon and what Trump means for the Ad-Tech industry.

Mike BarkerpodcastTimothy Whitfield

The Author

Timothy Whitfield

Timothy Whitfield is a contributing an editor-at-large for Which-50. He is also the VP, Strategic Solutions, APAC, having been previously been GroupM Australia's Head of Technology and Operations. Whitfield built one the original ad serving engines and the technology he developed is still utilised on SaaS solutions around the world. As both a commentator and public speaker his opinions are eagerly sought and his Adtech Share of the Day on Linkedin is a must-read for marketing and advertising leaders.

M.AD-TECH – Episode 04 – Mike Barker – CEO – DataXu

DHL eCommerce launches new fulfillment centre in Australia

Hyundai reveals future vision for connected cars

The Author

Timothy Whitfield

Spotify makes a play for podcasts, snapping up Gimlet Media and Anchor

Can your DSP really meet your needs, asks Sizmek’s Tim Whitfield

Attribution should be easier as brand spend becomes more ‘performance-like’

Watch these ten programmatic trends closely in 2018

Alibaba quarterly revenue grows 42 per cent

Cisco and Victoria University open cybersecurity training centre in Melbourne

Parcel Delivery Service CouriersPlease Launches New Returns Portal