LiveRamp, an Acxiom company and provider of omnichannel identity resolution, has launched IdentityLink, its identity resolution service, in Australia.

IdentityLink enables brands to connect people, data, and devices to construct an omnichannel view of the consumer and serve consumers in a privacy-conscious way. This view can be activated to connect and serve consumers via people-based marketing programs across devices globally in over 50 in-region, and more than 550 international destinations, the company said.

IdentityLink, which informs people-based marketing strategies, aims to allow marketers to engage with consumers at precisely the right moment, and with content and messaging that is relevant to that consumers’ wants and needs, acknowledging where they are in the customer journey.

LiveRamp operates in an Acxiom Safe Haven-certified environment with technical, operational, and personnel controls designed to ensure the proper and ethical use of data.

“Everything we do focuses on servicing our end-user, and a big part of that includes delivering a seamless experience across all touchpoints and stages of the customer journey,” said Anthony Saines, Managing Director – Commercial at Carsales.

“LiveRamp’s IdentityLink provides us with a solution to address that challenge, whilst understanding more about our users and enhancing their brand experience with Carsales. We’re excited to see IdentityLink extend into Australia and look forward to deploying people-based marketing initiatives across the multiple touchpoints we have with our consumers.”

Global and local brands can now use LiveRamp to activate offline first- and third-party data across their marketing stack, enabling them to reach consumers with relevant messages and tie online campaigns back to real sales results.

“IdentityLink enables the execution of informed marketing practices across the digital ecosystem to help create an enhanced omnichannel customer experience, and ultimately deliver significant business value,” said Esther Carlsen, Australia Managing Director, LiveRamp.

“In bringing IdentityLink to Australia, LiveRamp is driving the globalisation of people-based marketing, while adding another layer of marketing technology sophistication that is trusted by brands, agencies, publishers, platforms and data owners,” Carlsen said.

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