Acxiom has changed its name to LiveRamp after completing the sale of its Acxiom Marketing Solutions (AMS) business to the Interpublic Group (IPG) for $2.3 billion this week.

The acquisition brings together IPG’s media, creative, marketing services and analytics capabilities, global scale and consumer insights, with Acxiom’s expertise in identity, data, integrations and data stewardship.

“By adding Acxiom to our offerings, we are positioning our company for a future in which data-driven marketing solutions will be increasingly core to brands’ success,” commented Philippe Krakowsky, who is IPG’s Chief Strategy and Talent Officer, as well as Chairman and CEO of IPG Mediabrands.

“Together, we can go to market as a trusted, high-value partner that will deliver on the promise of combining data management and marketing services to drive measurable business outcomes.”

As part of the deal, which does not include LiveRamp, the Acxiom brand name will become part of the IPG portfolio and the business will operate as a stand-alone unit within IPG.

No longer an Acxiom company, the remaining business has rebranded as LiveRamp, an independent, public SaaS company. LiveRamp provides an identity platform leveraged by brands and their partners to deliver innovative products and exceptional experiences.

“LiveRamp is a category creator. Our industry-leading platform is changing the world for our customers and their consumers,” said CEO Scott Howe. “As an independent company, LiveRamp will focus on its vision of creating a world where connected data makes every experience exceptional.”

Listed on the New York Stock Exchange, LiveRamp is now trading under the ticker symbol “RAMP” and is headquartered in San Francisco, California, with approximately 750 employees world-wide.

“LiveRamp is a best-in-class SaaS company with a terrific business model. We’ve demonstrated strong top-line growth, product expansion and an ability to significantly improve margins. The company will also have an exceptional balance sheet,” said CFO Warren Jenson.

“We enter the next phase of our journey in a position of strength and with a focus on delivering even greater value to our customers and shareholders.”

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