LinkedIn identifies the 25 most socially engaged companies in the world
Tech outfits like Adobe, Salesforce, Teradata and Akamai feature very heavily in a study identifying the world’s most socially engaged companies, based on an analysis of LinkedIn data.
Engagement matters, with the study — and subsequent research by Gallup and Altimeter Group — revealing that engaged companies are better at attracting talent and closing deals.
Among the study’s findings:
- 54 per cent of engaged employees read content by their company through social media;
- 40 per cent cite their company’s social media communication as the source for keeping informed on important news;
- 38 per cent are more likely to share relevant company content with coworkers and customers when the company shares content in social media.
Tech companies featured very heavily in the top 25, with brands including Google, Adobe, Salesforce, VMware, Facebook, Teradata, Akamai Juniper, Cisco, and Yahoo also making the grade.
The report also demonstrates the growing importance of sites like LinkedIn to the sales ecosystem. According to the study, 57 per cent of employees at socially engaged companies say they feel LinkedIn has allowed them to get more sales leads, and 58 per cent believe LinkedIn has allowed their company to attract great new talent (and now you know why LinkedIn made its data available).
The other trick to engagement is that it is a two-way street. Socially engaged companies successfully engage not only with their customers, but also with their employees. The report finds that within socially engaged companies, employees are more likely to be brand ambassadors than in other companies. “38 per cent are more likely to share relevant company content with coworkers and customers when the company shares content in social media,” says the report, and “50 per cent of executives are more likely to encourage employee use of professional social media.”
The report also reveals that employees are more engaged and optimistic at top socially engaged companies. Within such companies, 52 per cent of employees are optimistic compared to 41 per cent in other companies. And employees in socially engaged companies are more signficantly more likely to say they feel proud about the leadership of their company.