KPMG Australia has appointed Jarther Taylor as its new marketing director. Taylor was previously the CEO of customer experience agency Datarati.
He has been working at KPMG in a consulting capacity since December last year.
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Before his time at Datarati, he was general manager – marketing at Telstra Business and IBM, where he was group marketing executive – Global Business Services.
Agency side, he has led campaigns and projects for brands such as Volkswagen, Toyota and Virgin Mobile.
Taylor has over 20 years’ experience spanning marketing, sales and CX consulting across Europe, North America and Asia-Pacific.
Margaret Cowle, KPMG Australia’s National Managing Partner for Brand & Engagement and National Managing Partner, KPMG Strategy Consulting commented: “We are delighted to welcome Jarther to head up our renewed and reinvigorated marketing function.
“A seasoned and innovative marketer, Jarther has led transformation and CX initiatives both as an internal champion and as a consultant.
“His experiences helping organisations to deliver differentiating experiences across multiple channels will be a great asset as the firm continues to grow and we our brand, culture, data and technology to support our clients create value.”
Taylor said, “I’m excited to be part of the leadership team that will transform how KPMG goes to market through integrating brand, marketing and customer experience. KPMG is a dynamic, forward-thinking organisation that is working with clients to make an impact. Being part of that is thrilling.”
He is also an Adjunct Professor at UNSW, as part of the faculty delivering the Executive MBA programme.