GroupM Media agency Mindshare has appointed Kerry Field to Managing Director of its Melbourne office to lead the agency’s growth and client delivery.

Kerry, who has been interim MD of the Melbourne office since September 2018, now takes on the role permanently.

She has been part of Mindshare since it launched 22 years ago, most recently as Chief of Talent since 2013, responsible for the professional and personal wellbeing, training and development of Mindshare staff as well as ensuring a strong pipeline of talent in the agency.

She has held roles including Head of Digital, Head of Innovation and General Manager of Sydney, working on clients such as Kimberly Clark, Kellogg, Tourism New Zealand and BP to name a few, and has been vital to building Mindshare’s strong culture of Speed, Teamwork, Provocation.

Before joining Mindshare, she spent five years at Ogilvy.

Melbourne is a critical market for Mindshare, and home to some of its biggest accounts including Mondelez, which the agency won in 2018, NAB, Bupa, Treasury Wines Estate, REA, General Mills, BP, Sodastream and Nike.

Kerry Field, Managing Director, Mindshare Melbourne

Kerry Field, Managing Director of Mindshare Melbourne, said, “Over the past six years I’ve been involved with our Melbourne team in my national role and we have a fantastic team and a great portfolio of clients. Everyone has made me feel incredibly welcome from clients, our team and media owners alike. I’m really enjoying working with them to inspire and deliver excellence for our clients and drive Mindshare Melbourne forward.”

Mindshare Australasia CEO Katie Rigg-Smith said, “I have had the pleasure of working with Kerry for 20 years in Australia and I am so thrilled she has taken the role as MD for our Melbourne office. It was certainly a popular announcement with the team. Kerry brings an incredibly well-rounded perspective having spearheaded and educated on ‘digital’ back when it was an unknown channel to running our Sydney office and on to being our national Chief of Talent. In short, she understands clients, product, operations and how to motivate and nurture talent. We are lucky to have her.”

Kerry is deeply involved with the broader media industry in Australia and sits on the Board of UnLtd and the MFA Talent committee.

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