Enterprise-wide customer identity platform, Signal, has appointed data-driven advertising expert Jonathan Smith as Commercial Director, Australia, New Zealand and Southeast Asia. He will lead sales efforts for Signal and AmplifyIQ, the company’s exclusive audience solution, in Australia, New Zealand and Southeast Asia.

Based in Melbourne, Smith brings more than 20 years of experience in digital advertising to the company, and has been at the forefront of helping Australian marketers reach their increasingly cross-channel customers.

Jonathan Smith Signal
Jonathan Smith, Commercial Director, Signal

He has held several senior positions at advertising and media companies including Amobee, Yahoo 7, and Adconion Media Group, where he pioneered programmatic advertising efforts with numerous market-leading brands.

“Marketers are experiencing an incredibly exciting but also challenging time. Their customers are moving at lightning-fast speeds, and they want to make strategic investments to reach consumers at the right place and moment of intent,” said Smith.

“Signal has an unmatched global vision and solution to help marketers build and leverage a strategic identity foundation. I’m thrilled to join the company to help Australian marketers improve customer experiences, increase ROI on marketing investments, and foster loyalty for the long term.”

Signal’s platform offers an independent identity solution for brands. Its technology runs on more than 45,000 digital properties in 158 countries. The platform facilitates billions of data requests monthly, supporting top brands around the world that generate more than $1.5 trillion in commerce, including Allstate, Audi, Crate & Barrel, GAP, JetBlue Airways, 1-800-Flowers.com, Starcom MediaVest Group, Starwood Hotels and Resorts.

“Jonathan’s appointment is key as Signal continues to lead the customer identity revolution in the Asia-Pacific region,” said Warren Billington, Managing Director, Australia, New Zealand, and Southeast Asia.

“With deep experience in helping usher marketers through digital disruption, Jonathan will be a valuable leader as the company expands relationships with new and current clients.”

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