Former Criteo Australia managing director Jeremy Crooks has joined Pitney Bowes’ Global Ecommerce division as Managing Director, Australia/New Zealand.
Crooks will be primarily focused on helping domestic retailers trade internationally and establish a presence in new global markets.
With more than 20 years of experience, Crooks has worked at Google, Yahoo! and Criteo and with some of the region’s largest retailers. Before joining Pitney Bowes, he was a founder and managing director at Go! Group Australia. He also serves as a member of the NSW advisory board at The Fathering Project.
Pitney Bowes, which launched its Global Ecommerce division in Australia less than a year ago, provides retailers such as Saks Fifth Avenue, Macy’s, Nordstrom, Neiman Marcus and General Pants a platform to sell internationally.
The Pitney Bowes cross-border platform optimises retailer’s ecommerce sites for different markets around the globe to handle payments and landed costs, and ensure that deliveries reach international customers efficiently. It allows retailers to serve international consumers via their retail website, calculating and guaranteeing fully-landed costs.
Crooks said more and more Australian retailers are looking outside our domestic shores to grow their businesses.
“Historically I think retailers have looked to within their own business [for growth] and they are now looking for bigger and greater opportunities,” Crooks told Which-50.
“Ecommerce has been progressively building in Australia over the last 10 years and we are at a point now where we are in double digit growth each year and the industry is predicted to reach $32 billion in the next few years. I think it has reached that point where the domestic market is good but the opportunity for international expansion is very opportunistic.”
Crooks noted the selling overseas is a highly complex project to execute when payments, language and taxes are all taken into account.
“It’s a difficult, complex environment which is fraught with potential disaster. When retailers start to look into that then it can be quite scary,” he said.